Macy’s Inc. announced that Xingchu Liu has joined the company as senior vice president, enterprise data & analytics, effective February 15, 2021. In this role, Liu is responsible for building and leading the retailer’s enterprise data and analytics team, which will focus on analytics governance, data management and activation.

Liu will report to Matt Baer, chief digital officer, Macy’s, Inc.

“Enterprise data & analytics is a critical part of Macy’s vision to build profitable lifetime customer relationships by embedding data and analytics at the heart of everything we do,” said Matt Baer, Macy’s Inc. chief digital officer. “I am pleased to welcome Xingchu to our team. His deep expertise in data analytics, paired with his strong understanding of retail KPIs and consumers will be key as we modernize our technology platforms to support and enable business growth and a friction-free customer and colleague experience. We know that modern retail is built on a balance of art and science, and I am confident Xingchu will hold that balance and help Macy’s stand up as a best-in-class data and analytics center of excellence and enable us to move faster, drive innovation and stay competitive.”

Prior to joining Macy’s, Inc., Liu was the president of BlackLocus, a subsidiary within The Home Depot, where he led corporate-level strategies for data, analytics and artificial intelligence (AI). Prior to The Home Depot, Xingchu was responsible for data-driven planning, development and strategies at TrueCar, Inc. and Zilliant, Inc.

Photo courtesy Macy’s