Marolina Outdoor Inc., Huk and Nomad’s parent company, announced its partnership with Richard Childress Racing for the 2021 season. As part of the agreement, Huk will serve as the Official Gaiter of Richard Childress Racing and positioned as a primary partner on the No. 3 Chevrolet Camaro ZL1 1LE driven by Austin Dillon later this season.
“Marolina Outdoor continues to be on the forefront of efforts promoting conservation, new angler and hunter recruitment and our outdoor heritage in the U.S.,” said Pete Angle, CMO, Marolina Outdoor, Inc. “It’s a natural fit to partner with Richard Childress Racing; both Marolina Outdoor and NASCAR fans share a passion for the outdoors and a commitment to innovation and technology. We know their fans actively participate in outdoor pursuits with our brands, and this partnership will further connect us with them in an authentic way.”
Based in Charleston, S.C., Huk is a fishing brand whose popularity results from innovative, technical fishing and lifestyle products it manufactures
that appeal to a wide range of pursuits and lifestyles around water.
“We welcome Marolina Outdoor Inc. to NASCAR and are looking forward to helping them achieve their business goals through their team partnership with Richard Childress Racing,” said Richard Childress, Chairman and CEO, RCR. “Huk is a fast-growing brand with a wide-reaching appeal that resonates with our fan base.”
The partnership debuted with the Daytona 500 on February 14. Huk will have associate placement on the No. 3 Chevrolet for select races.
Photo courtesy Huk