The brand’s Global Women’s Ambassador and model Andreea Diaconu starred in the Cass Bird-directed video.
Author: Carly Terwilliger
Nikwax Joins POW To Promote Environmental Awareness
The company teamed up with Protect Our Winters to advance the environmental awareness of snow sports participants.
Honey Stinger Partners With Four NCAA Universities
As an official sports nutrition partner, the honey-based food company will fuel each university’s student athletes and receive signage, marketing and product sampling opportunities.
ScentLok Names Former Cabela’s Exec President
Aaron Ambur joins the Muskegon, MI-based company from Cabela’s Inc. where he was most recently the DMM of hunting hardgoods.
Cabela’s Outdoor Fund Partners With NSSF On Gun Safety
The partnership, along with fish and wildlife agencies in all 50 states, will distribute firearm locks and encourage Americans to “Hunt S.A.F.E.” this fall.
GracedByGrit Opens Las Vegas Pop-Up
The Tivoli Village location will be open for three months, from October 28 to January 31, 2017.
Canada’s Sports Hall Of Fame Inducts 2016 Class
The Class of 2016 includes a seven-time Stanley Cup winner as well as a 19-time Paralympic medalist and world record holder.
Annenberg Foundation Supports Wildlife Crossing
The Annenberg Foundation issued a $1 million challenge in support of the proposed wildlife crossing at Liberty Canyon Road in Agoura Hills, CA.
PGA Tour Superstore Plans Three New Locations
The company recently acquired a Sports Authority location in Glendale, AZ, and is also planning new stores in Hilton Head, SC and Jacksonville, FL. All three locations are slated for 2017.
Tailwind Named Hydration Partner For Two Endurance Events
Tailwind Nutrition has been named as the official hydration for the Tarawera Ultramarathon and the Kathmandu Coast to Coast World Multi-Sport Championships, two New Zealand endurance events.
Shred And Slytech Select PR Agency Of Record
The designers and producers of helmets, eyewear and body protection have partnered with Salt Lake City-based SOAR Communications to handle their public relations and brand communications.
Squaw Valley Alpine Meadows Names VP Of Marketing
The mountain resort promoted former VP of Product and Business Development Tom Feiten to the role.
Mountain Khakis Previews Denver Location
For the coming holiday season, the lifestyle apparel brand will open a 600-square-foot preview store in Denver’s Larimer Square from November 17 through year end.
Spacecraft Team Adds KC Deane
The multi-sport athlete has created content this year across the continent with the likes of photographers Grant Gunderson and Paris Gore.
Indoor Climbers Take Plastic For Granite
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