Mountain Khakis, a lifestyle apparel brand, is opening its first independently owned retail store at 1412 Larimer Street in Denver, CO this February.

For the coming holiday season, Mountain Khakis will open a 600-square-foot preview store November 17 through year end. It will feature a selection of the brand’s mountain-inspired accessories and apparel.

The preview store will also play host to Santa and visitors as part of Larimer Square’s holiday tradition every weekend from Thanksgiving to Christmas. The grand opening of the flagship store will be February 15, 2017.

“Mountain Khakis was born in the mountains so it is natural for us to open our first independent retail location – our flagship store – in the mile-high city,” said Ross Saldarini, president of Mountain Khakis. “Larimer Square is a vibrant block that perfectly suits our brand’s playful spirit and we look forward to establishing roots in the Denver community.”

“We are thrilled to welcome Mountain Khakis’ first ever retail location to Larimer Square,” said Jeff Hermanson, president and CEO of Larimer Associates. “Our goal on the historic block is to provide unique retail opportunities and Colorado-specific experiences not found anywhere else. Opening the doors to Mountain Khakis’ flagship retail store provides locals and visitors to Denver with the opportunity to experience a brand that they’ve loved for years and expands our collection of regionally exclusive, independent retailers on the block.”

In addition to hosting Larimer Square’s Santa visits during the holiday season, the preview store will give customers options for this year’s holiday shopping and an opportunity to embrace Small Business Saturday on Larimer Square. The holiday showcase will give consumers a preview of what to expect when the flagship store opens in February.