The American Medical Association (AMA) voted June 9 to adopt policies aimed at reducing the risk of concussions in young athletes. The new policy addresses the need for…
Author: Charlie Lunan
EORA Summer Shows Start Next Week
The Eastern Outdoor Res Association (EORA) reports good vendor participation at all four of its upcoming summer trade shows, which are open to specialty outdoor retailers interested in lifestyle, specialty run, bike, resort, paddle sports, and other categ
Bridgedale Sponsors Momentum Ski Camps in Whistler
Bridgedale North America is sponsoring Momentum Ski Camps in Whistler, BC, Canada, regarded as the top Freestyle ski camp in North America…
Start Haus Opens Giant Partner Store
Start Haus and Giant Bicycle recently celebrated the grand opening of a Giant Partner Store at Ski Haus' Truckee, CA store, which is located at 10998 Donner Pass Rd…
Lululemon Says Late Deliveries Squeezed Fiscal First Quarter Margins, Swelled Inventory
Lululemon Athletica Inc. easily beat its own sales forecast for the fiscal first quarter ended May 3 even as late product deliveries caused a huge jump in inventories that will take two quarters to correct…
Kelty Patners with GetOutfitted to Offer Rental Gear Nationwide
Kelty is partnering with GetOutfitted to ship rental gear for camping and backpacking directly to consumers’ doorsteps in a move aimed squarely at younger consumers who often list the cost of new gear as a major obstacle to participating in t
RV Industry Association Selects Hugelmeyer as President-elect
Frank Hugelmeyer, who lead Outdoor Industry Association for 14 years until his abrupt resignation last fall, has been selected to succeed Richard Coon as the next president of the Recreation Vehicle Industry Association (RVIA)…
Lululemon Sales Rise 10 Percent in Fiscal First Quarter
Lululemon Athletica Inc. reported net revenue increased 10 percent to $423.5 million in the first quarter ended May 3 thanks in part to total comparable sales growth of 6 percent on a currency-neutral basis…
Hövding Partners with Air Bag Maker Ahead of IPO
The Swedish company Hövding, which plans to go public by listing its shares June 16 on Nasdaq First North, has signed a strategic development and production agreement with the Japanese company Nihon Plast, one of the leading airbag manufacturers globally.
Bergans of Norway CEO Retires, Successor Named
Bergans of Norway announced the retirement of its CEO Ragnar Jensen, and the appointment of Leif Holst-Liæker as his replacement…
U.S. Soccer Star Ali Krieger to Wear Unequal Protect Head Band at World Cup
U.S. soccer veteran Ali Krieger has chosen to wear performance protection headgear from Unequal Technologies during this month's women's soccer tournament in Canada…
Orvis Names Veteran Global Exec as Next President
Orvis Company Inc. has selected William R. McLaughlin as its new president, to succeed Raymond G. McCready who will retire later this year. A former PepsiCo executive and CEO of Select Comfort Corporation of Minneapolis, McLaughlin will assume the post J
ACK Hires Back Roland Jimenez as VP of Marketing
Austin Canoe & Kayak (ACK) has hired back former director of marketing Roland Jimenez as Vice President of Marketing…
Colorado Governor Appoints Outdoor Industry Recruiter
Colorado Governor John Hickenlooper appointed Luis Guillermo Benitez as Director of the newly created Colorado Outdoor Recreation Industry Office, which will be housed in the Colorado Office of Economic Development and International Trade (OEDIT)…
Mountain Hardwear Giving Away Hundreds of Camp Site Nights
Mountain Hardwear has partnered with Hipcamp to give away hundreds of free camp site nights across the United States this summer…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal