Yakima was named official supplier for the PSIA-AASI (Professional Ski Instructors of America – American Association of Ski Instructors), and the National Ski Patrol effective immediately…
Author: Charlie Lunan
Timbuk2 Hires Director of Consumer Electronics
Timbuk2 of San Francisco hired Adam Croan as its director of consumer electronics. Hired just weeks after Timbuk2 won a design award at it first-ever Consumer Electronics Show, Croan will use more than 13 years of experience in both the consumer electroni
Bikes Belong to Fund Economic Impact Studies
The Bikes Belong Foundation launched a new grant program to fund research on the economic impact of bicycling facilities and events in the United States. The Bicycle Research Grant Program will award a total…
Mad River Canoe Kicks Off 40th Year with New Website, Products
Mad River Canoe, which celebrates its 40th anniversary this year, debuted a brand-new website this month featuring interactive, educational tools and a bounty of new content. The new website is one result of two years of work aimed at strengthening the bu
Governor and Mayor to Open SIA Snow Show
Colorado Governor John Hickenlooper and Denver Mayor Bill Vidal will ring cowbells to open the second SIA Snow Show in Denver Thursday, along side several industry executives.
Rugged Bear Files Chapter 11 Bankruptcy
The Rugged Bear Company, a New England retailer focused on children’s active wear, filed a Chapter 11 bankruptcy petition due to increasing liquidity constraints and a deteriorating relationship with some of its key landlords and vendors. The compan
Scott Sports Names U.S. Apparel and Accessories Manager
Scott Sports has promoted Nat Campbell to apparel and accessories product manager for the US Bicycle Division…
Light and Motion Taps BoisD’Enghien as Investor and VP of Sales
Light & Motion has brought on former Gregory sales executive Jim BoisD’Enghien as a business partner and VP of sales. BoisD’Enghien, pronounced “Boy-di-gan,” started at the company by flying into Salt Lake City Thursday to help man the company
Grassroots Outdoor Alliance Moves Summer Show to Ogden
The Grassroots Outdoor Alliance is moving its its 2011 Summer Show from Snowbasin to the Ogden/Weber Convention & Visitors Bureau, according to a report by Utah Business. While the show has outgrown facilities at Snowbasin, it also further validates the C
Jarden Expects Record Fourth Quarter Revenues
Jarden Corporation, which owns Coleman, K2, Marmot, Penn Rawlings and other outdoor and team brands, expects record revenues of at least $1.65 billion for the fourth quarter of 2010 and approximately $6.0 billion for the full year, according to preliminar
The North Face Backs USSA’s New Freeskiing Program
The North Face will be the lead sponsor of a new U.S. Freeskiing program being launched by the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding. The new program will encompass the potential new Oly
Costa Expands Marketing Staff to Focus on Pro, College and NGOs
Costa sunglasses recently added Amanda Perryman, director of pro and conservation programs, and Rob Sabin, college community leader, to its team…
Lolë Names Andy Thê-Anh Chief Designer
Québec designer Andy Thê-Anh has been hired as chief designer for Lolë, the women's active performance apparel brand created in Québec and sold all across Canada, the US and in Europe. The first Lolë collections designed by Thê-Anh will be available
Subaru Partners with Jackson Hole Mountain Resort
Subaru of America, Inc. has partnered with Jackson Hole Mountain Resort (JHMR), in Jackson, WY to host three events in 2011 including the Subaru Freeskiing World Tour Qualifier and two Subaru Master the Mountain events. The partnership links two companies
Outlast Promotes Tillman to Marketing Manager
Outlast Technologies, leader in heat management and moisture reduction technology, has promoted Ashley Tilman to marketing manager…