Light & Motion has brought on former Gregory sales executive Jim BoisD’Enghien as a business partner and VP of sales. BoisD’Enghien, pronounced “Boy-di-gan,” started at the company by flying into Salt Lake City Thursday to help man the company's first-ever booth at the Outdoor Retailer Winter Market show, where it was introducing a new line of outdoor lights.

BoisD’Enghien, pronounced “Boy-di-gan,” brings more than 15 years of professional sales and marketing leadership experience in the outdoor and snow sports industries. Over the past five years, he led sales and marketing at Gregory Mountain Products, where he helped redefine the global Gregory brand platform and create successful sales, marketing and product line strategies that ultimately led to the acquisition of Gregory by Black Diamond in 2010. Prior to Gregory Mountain Products, Jim was sales director for Atlas Snow-Shoe Company.

“I couldn’t be more pleased to welcome Jim to Light and Motion as VP of Sales as well as a new shareholder” said Daniel Emerson, CEO. “With over 15 years of sales and marketing success, Jim’s extensive talents in channel management and branding will complete the rebuilding of the Light & Motion business we started four years ago.  Today we are poised to become a dominant brand in the bike and eventually outdoor markets in addition to our 20 years of lighting leadership in the dive market.”

Jim BoisD’Enghien reports “I couldn’t be more excited about the opportunity to join the Light & Motion team. They are focused on bringing high quality LED light innovation to the markets and customers they serve, and their products are manufactured locally in Monterey, CA with a strong commitement to their employees and the environment.  I’m looking forward to helping them reach a fuller potential worldwide as we move forward.”

Based in Monterey, CA, Light & Motion designs and builds lighting systems for divers, bikers and outdoor enthusiasts.