Timbuk2 of San Francisco hired Adam Croan as its director of consumer electronics. Hired just weeks after Timbuk2 won a design award at it first-ever Consumer Electronics Show, Croan will use more than 13 years of experience in both the consumer electronics and outdoor industry arenas to expand the bag and accessories maker's presence in the ever-changing consumer electronics world.
Croan’s appointment marks the significance of Timbuk2 dedication to the consumer electronics space. As the CES Innovations 2011 Design and Engineering Award Honoree for the Command Messenger and first-time exhibitor at the show, Timbuk2 aims to continue to deliver innovative, functional and stylish technology portage bags and accessories designed specifically for the latest in e-readers, laptops, netbooks, tablets and smartphones.
“Croan’s experience and passion for providing thoughtful product solutions to make life easier for consumers is completely in line with what we do here at Timbuk2,” remarked Mike Wallenfels, CEO of Timbuk2. “We are thrilled to welcome Adam to the team and look forward to leveraging his position to strengthen a deeper bond between Timbuk2 consumers and the electronics industry.”
Most recently, Croan served as the director of product management at Lowepro World Wide, a leading branded camera and consumer electronic bag manufacturer in Sebastopol, CA. As director, Croan was responsible for the improvement of new product sales and managed a team to execute the product roadmap and vision. Prior to Lowepro World Wide, Croan was the director of product planning for Northpole, LLC, an outdoor recreation equipment producer, where he directed new product development strategy for the world’s largest tent manufacturer. In addition, Croan also held the position of marketing manager, leading global marketing strategy across tents, sleeping bags and camp furniture.
“As one of the newest members of the Timbuk2 team, I’m excited to share my ideas with a brand that is passionate about providing innovative solutions to consumers,” said Croan. “I have always admired Timbuk2 as a brand that continues to cater to customers’ needs both in consumer electronics and other niches, while staying true to their core heritage and culture.”