Colorado Governor John Hickenlooper and Denver Mayor Bill Vidal will ring cowbells to open the second SIA (Snowsports Industries America) Snow Show in Denver Thursday along side several industry executives.


Also on hand will be SIA Chairman of the Board Tim Petrick and Winter Park Resort President & CEO Gary DeFrange.

Snowsports Industries America expect more than 19,000 delegates to attend the Snow Show, which moved to the Mile High City in 2010 from Last Vegas. Local government officials estimated the show brings $30 million of economic impact to Denver, which hosts the Mile High Snowfest from Jan. 25-30 with more than 30 events and activities for locals and visitors, including the first-ever Denver Big Air Competition.