LeftLaneSports.com, a members-only flash sale site for Outdoor and Fitness enthusiasts, acquired 118Boardshop.com, a leading private sale site focused on skate, surf, and action sports, for an undisclosed sum. The acquisition comes nearly a year after the
Author: Charlie Lunan
Nike’s Sustainability Unit to Invest in Startups
Nike Sustainable Business and Innovation is establishing a venture capital operation to identify and fund alternative energies and more sustainable business practices, Bloomberg reported…
Coca-Cola Awards $175,000 to Three State Parks
Coca-Cola America named Oak Park in Minot, N.D. the winner of its second annual America Is Your Park campaign, which drew more than 13 million votes. Coca-Cola collaborated with the National Park Foundation, America’s State Parks and the National Re
MTI Adventurewear Provides ACA with SUP Life Jackets
MTI Adventurewear has partnered with the American Canoe Association (ACA) to provide inflatable belt pack life jackets to support the inaugural SUP Summit this weekend in Lexington, KY and ACA's new Level 1 & 2 Stand Up Paddleboard Instructor Certifi
South Korean Firms Developing eVent Fabrics for Military and Consumer Markets
GE is collaborating with Kolon Fashion Material (KFM) on a wide range of membranes that KFM will use in laminate production to supply the Republic of Korea Military and the consumer market. The alliance will allow brands to pair GE membranes with a range
Austin Canoe and Kayak Launches Video Contest on Facebook
Austin Canoe and Kayak (ACK) has launched the “Why I Deserve to Win a Kayak” video contest on Facebook in a bid to grow its social media community and engage participants in convincing viewers why they deserve to win a kayak by Native Watercr
Eddie Bauer Sponsors AMGA Advance Alpine Guide Course
Eddie Bauer signed on as the official sponsor of American Mountain Guides Association 's Advanced Alpine Guide Course and Aspirant Exam. As a program sponsor, Eddie Bauer will help subsidize tuition costs, keeping the price of enrollment attainable,
Interbike 2011 Drew 11,000 Buyers
Interbike 2011 drew more than 23,000 total attendees and 1,200-plus exhibiting brands to the Sands Expo and Convention Center the week of Sept. 12. Preliminary attendance numbers show nearly 4,000 unique stores sent more than 11,000 buyers. International
Pennsylvania Schools Sign up for Corporate Sponsorships
School Sports Media, LLC has registered almost 200 Pennsylvania schools, including districts in Pittsburgh and Philadelphia, to offer the first of its kind turnkey sponsorship opportunities for local, regional and national brands interested in saving scho
Reno’s Adventure Destination Celebrates Grand Opening Saturday
CommRow, boasting a 16-story climbing wall and in-door bouldering center, will celebrate its grand opening Oct. 1 as Reno, Nevada's first “Urban Adventure Destination” in a bid to change the city's image as a center of gambling and l
Squaw Valley and Alpine Meadows Combine Operations
Squaw Valley and Alpine Meadows Ski Resort have agreed to combine operations and offer season passes and lift tickets that will allow guests to enjoy skiing and riding on both mountains. The transaction is expected to close prior to the upcoming season an
Mammut Taps Safety Advisor to Tap Pro Ski Market
Mammut appointed avalanche safety expert Doug Workman as snow safety advisor to help the Swiss company market its recently acquired Snowpulse Removable Airbag System (RAS) packs and and Pulse Barryvox and Element Barryvox transceivers to professional ski
Nordica Names Pachmayer Rep of the Year
Nordica said Nick Pachmayer of NJP & Associates has received the company’s coveted 2011 Sales Rep of the Year Award. Pachmayer was recognized in mid-September during an awards presentation at Nordica’s annual fall sales meeting in Taos, NM.
Deckers Outdoor Offers Reward to Find Employee’s Husband
Deckers Outdoor Corporation is offering a $10,000 reward to anyone with direct information that can help to locate friend, family member and long-time Cycle Oregon volunteer Mark Bosworth, missing from Riddle, OR since Sept. 16. As the employer of Mr. Bo
Sport Obermeyer Gives Morrison Southeast Territory
Sport Obermeyer (Obermeyer) has put its Southeast territory under veteran sales representative Greg Morrison, who was already responsible for the company's Mid Atlantic territory.
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