School Sports Media, LLC a division of Mission Media Services, Inc. a leader in sponsored school sports marketing, announced today it has registered almost 200 Pennsylvania schools, including districts in Pittsburgh and Philadelphia, to offer the first of its kind turnkey sponsorship opportunities for local, regional and national brands interested in saving school sports and activities. Incorporating the proven IEG sponsorship valuation model, companies can now justify and evaluate their ROI on their sponsorship marketing dollars.
“We are vested in helping companies reach this important targeted audience with their marketing dollars. Not only will they reach an incredibly brand loyal and grateful consumer, sponsors will be helping to fill the gap, so kids can keep sports and activities in their schools. We are looking to car dealerships, orthodontics, medical practices, restaurants, sporting retailers, clothing manufactures, entertainment promoters, movie studios, and branded products and service companies that want to make a big impact on teens and their parents,” said Dave Shamberger, President, School Sports Media.
According to the National Federation of State High School Associations, 55.5% of all students took part in high school sports in 2010. School sports and interscholastic activities provide an opportunity for children to participate in meaningful team experiences which are often an indicator of drop-out rates and of success in college. A recent USA Today survey found that 95% of the Fortune 500 Companies CEO’s participated in extracurricular activities.
According to Jack Fullen, Athletic Administrator with the Blackhawk School District in Beaver Falls, Pennsylvania, “The fiscal reality that most of the public schools districts are encountering because of cutbacks in state funding has not only affected staffing positions but also educational and athletic activity programs. It is our belief that School Sports Media can help our athletic programs make up the shortfall in funding and we look forward to our partnership and the companies that will be part of this program.”