Nordica said Nick Pachmayer of NJP & Associates has received the company’s coveted 2011 Sales Rep of the Year Award. Pachmayer was recognized in mid-September during an awards presentation at Nordica’s annual fall sales meeting – held in the high-altitude mountain air of Taos, NM.

Honored for an unprecedented year of sell-in and sell-thru successes in both ski and boot categories, Pachmayer ultimately took home the award for his ability to significantly increase Nordica’s ski presence in the Midwest – nearly equaling the company’s robust boot business in the region.

“Nick has dedicated himself to assisting dealers as a strong business partner, communicator, and team player,” said Willy Booker, President of Nordica USA. “Nick has become a trusted resource for his accounts and does a lot more than compete for top sell in during the preseason, all of which has resulted in top performing sell through and higher profits for the dealers in his territory.”

‘I’ve worked hard to restructure my business to better serve my dealers, so it’s great to be recognized for these efforts with this award,” said Pachmayer.  “I’ve put a lot of effort into building good relationships and helping my customers make solid inventory decisions that benefit their long term financial health,” he added.

Along with Nordica Skis and Boots, Pachmayer and NJP & Associates also represents Kombi Gloves, Knitwear and Headwear, Uvex Goggles, Helmets, and Eyewear, Select Sport Bags, and Eurosock.