Horny Toad has hired Blair Bown as marketing manager, where she will work closely with sales, web and creative departments to develop and execute wholesale and web marketing initiatives to increase brand awareness…
Author: Charlie Lunan
Vail Resorts Narrows Focus of Lodging Business
Vail Resorts will no longer add new RockResorts managed properties outside of the six mountain resorts where it already operates due to difficult conditions in the real estate market. Instead it will focus on expanding operations at existing resorts and w
PayPal Data Show Mobile Payments Rose Five Fold Thanksgiving Day
Mobile payment on PayPals network rose five-fold (511%) on Thanksgiving Day compared to Thanksgiving 2010, according to a Nov. 24 post on the company’s blog. The number of customers making such payments rose 350 percent…
Bicycle Leadership Conference Registration Opens
Registration has opened for the 2012 Bicycle Leadership Conference taking place April 17-19 in Monterey, CA. The conference will examine the rising importance of cities in bicycle advocacy, digital marketing strategies, and means of raising capital in a r
Washington State Parks Girds for Budget Shortfall
The Washington State Parks and Recreation Commission is preparing to dramatically cut costs, change short-term service levels and become more self sufficient as part of a strategy to prepare for a budget gap as high as $30 million. The changes comes as th
Amer Sports Completes Share Repurchase
Amer Sports Corporation has completed the repurchases of 3 million of its own shares as announced on Aug. 15, 2011…
PDC Hosts 2nd Annual Athletic and Outdoor Industry Event Dec. 6
The Portland Development Commission will host the 2nd Annual Athletic and Outdoor Industry celebration at Union Pine on Dec. 6…
Astral Buoyancy Names New Rep
Astral Buoyancy Company said Chris Summa of Modern Tradition Sales will service its dealers and drive sales in the key territory that includes Florida, Alabama, Georgia and the Caribbean starting Nov. 15…
MEC Awards More than $600,000 in Grants
Mountain Equipment Co-op (MEC) named the fall recipients of its community grants program, with 58 community-based environmental and outdoor recreation projects awarded a total of $604,389. These grants are announced twice each year, with over $1.3 million
Salomon Names Full U.S. Alpine Category Manager
Salomon has appointed Jake Fuller to the position of Salomon USA Alpine product category manager…
Arc’teryx Opens Showroom in Annecy, France
On Nov. 14, 2011, Arc’teryx opened a showroom in Annecy, France, a short distance from Chamonix, the world capital of alpine climbing and freeride skiing and home to the ASAP show…
Patagonia Makes a Splash with New York Times Ad
Patagonia made a splash on Black Friday with a full-page ad in the New York Times urging readers not to shop. The ad featured a picture of a Patagonia fleece jacket and carried the headline “Don't Buy This Jacket” in bold letters. It was part of the
U.S.S.A. Names Ski, Snowboarding and Freeskiing Team Vendors
The U.S. Ski and Snowboard Association named 60 different brands as suppliers to the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing…
NRF Survey Indicates Record Black Friday Weekend
Traffic and spending reached record levels over the holiday weekend, according to a survey of consumers conducted for the National Retail Federation…
Johnson Health Technology Aims for Quarter of World Fitness Market
Johnson Health Technology Co. hopes to control 25% of the global market by 2015. The Taiwanese company claims to have overtaken Nautilus to become the world's second-largest home fitness equipment manufacturer behind only Icon…
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