Outdoor Retailer officially announced members of its new marketing team, which it hired just before its winter show in January. Member of the team, seen here posing with Man vs. Wild star Bear Grllys, are…
Author: Charlie Lunan
Cordura Names Asia Pacific Marketing Specialist
Invista’s Cordura brand team named Sophia Ou as Asia Pacific (AP) Cordura brand senior marketing specialist, where she will be responsible for execution of marketing efforts designed to increase trade and consumer awareness for the Cordura brand in
MyAdventures.com Relaunches Networking Site
MyAdventures.com, an online resource for adventurers, outdoor enthusiasts and cultural explorers, has re-launched with a completely re-designed site as an adventure experience network…
Mammut Names New Rep to Manage Northeast
Mammut has appointed veteran outdoor brand representative Tim Augustinowicz to manage its Northeast territory…
Columbia Sportswear Opens Store in Tokyo’s Fashion District
Columbia Sportswear Company opened its 24th branded retail store in Japan March 3 on Cat Street in the heart of Tokyo’s famous Harajuku district…
Norco’s Virtual Inventory Portal Goes Live
Canadian bike manufacturer Norco Products Ltd. has launched Norco Sync, an e-commerce portal developed with SmartEtailing that enables consumers to view and purchase inventory at Norco’s Vancouver and Toronto warehouses through their local IBDs'
Dynamic Discs Opens Second Store
Dynamic Discs, a disc golf retailer, announced the opening of a second store in the historic Rosedale neighborhood of Kansas City, Kansas…
Vail Resorts Lowers FY12 Guidance 12 Percent
Retail revenues at Vail Resorts, Inc. rose by $600,000, or 1.2 percent in the second quarter ended Jan. 31 as online sales offset a decline in brick-and-mortar sales – particularly at stores serving the snow-starved Lake Tahoe market area…
Troop Drawdown, Draws Down CamelBak’s Q4 Sales as OEMs Power Fox Racing Shox
The drawdown of U.S. military troops in Iraq and Afghanistan contributed to a 15.3 percent decline in sales at Camelbak, while rising OEM sales to mountain bike and powered vehicle makers drove 12 percent sales growth at Fox Racing Shox during the fourth
Earlier Bat Shipments Spur Q4 Sales at Easton-Bell Sports
Easton-Bell Sports, Inc., which markets and licenses sporting goods under the Easton, Bell, Giro, Riddell and Blackburn brands, reported net sales surged 16.9 percent to record levels in the fourth quarter as it shipped new baseball, softball and other sp
Bicycles Drive Profits at Dorel Industries in 2011
The success of Cannondale’s latest innovations helped propel Cycling Sports Group (CSG) to 25 percent sales growth in 2011, despite a decline in fourth quarter sales caused largely by the decision to ship new models a quarter earlier than last year,
NOAA Reports Third Lowest Snowpack in 47 Years
The National Oceanic and Atmospheric Administration confirm what many in the snow sports industry have been saying since December: this winter was one of the driest and warmest and least snowy in recent memory…
Taiwan’s President Announces Major Expansion of Bike Trails at Taipei Cycle Trade Show
In its first two days, the Taipei Cycle trade show in Taiwan attracted a record 5,627 international visitors, up 13.6 percent from last year, according to the Taiwan External Trade Development Council, or TAITRA. Among those in attendance were the preside
The North Face Helps Outdoor Nation Double to 10 Summits
Outdoor Nation will double its number of youth summits to 10 this summer with the continuing support of The North Face, which has returned for the third year in a row as a presenting sponsor of the movement…
CamelBak and Fox Racing Shox Report Robust 2011 Sales Growth
Sales at both CamelBak and Fox Racing Shox rose nearly 16 percent in 2011, according to parent company Compass Diversified Holdings, Inc. Operating income at both companies also rose in the double digits…
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