Boa Hires PR Firms in Germany, France and South Korea

Boa Technology, makers of the patented, award-winning Boa Closure System, has retained PR firms in Germany, France and South Korea to support global marketing initiatives and support new and existing brand partners outside of the United States…

American Rec Names New Territory Sales Manager

American Rec has added outdoor industry veteran Dan Eubank to their inside team of dedicated territory sales managers tasked with assisting current Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction clients and opening new accounts through

Ride on Washington Departs Boston

Cyclist Tim Johnson departed Boston Friday morning to begin his second annual 520-mile Ride on Washington from Boston to Washington DC to advocate for continued funding for bike paths, sidewalks and other pedestrian and cycling infrastructure in the feder

OIA VantagePoint: Warm February Spurs Paddlesports Sales

Unusually warm weather hurt overall sales of outdoor products in February, but spurred a nearly 12 percent increase in Paddlesports sales, according to the OIA VantagePoint™ Outdoor Industry Monthly Trend Report released today by Outdoor Industry Associat

Trek Bicycle Expands Retail Design Lab

Trek Bicycle Corporation has expanded its Waterloo, WI-based Retail Design Lab, creating an all-new space dedicated to finding design solutions that benefit Trek’s independently-owned retailers worldwide in the form of product packaging, visual merc

Woolrich Adopts Cause of Great Eastern Trail

Woolrich is working with the Great Eastern Trail Association (GET), its trail affiliates, and industry partners to maintain and complete the braided walking trail that connects some of the most challenging and beautiful hiking trails stretching from Alaba

Dakine Names Welsh as Snow Team Manager

Dakine has hired Mark Welsh as its new snow team manager, where he will manage all functions related to Dakine’s snow team including representing the brand at various contests and events, organizing team photo shoots and promoting the company throug