Outdoor Nation has begun accepting applications for 18, 2,500 grants for programs aimed at reconnecting millennials to the outdoors through paddle sports. Now in its third year, the grant program is supported by paddle-sport manufacturers, retailers and s
Author: Charlie Lunan
La Sportiva to Co-Brand Shoes with Ortholite
OrthoLite, a provider of comfort insoles, announced its newest co-branded partnership with La Sportiva, an Italian shoe company and leader in outdoor footwear…
Backcountry.com Launches Pro MTB Team
Backcountry.com has launched its first professional Mountain Bike Team. The seasoned squad will compete in major North American cross-country and stage races throughout the year including…
AMC’s ‘Outdoors Rx’ Director Honored at White House Event
Interior Sec. Sally Jewell honored a program director at the Appalachian Mountain Club’s for an innovative new outdoor prescription program “Outdoors Rx, at a special ceremony at The White House Tuesday. Launched last year with MassGeneral Hos
Dynafit Athlete Dominates US Ski Mountaineering Championship
Dynafit Athlete Marshall Thomson earned the title of Overall Ski Mountaineering National Champion this past weekend at the US Ski Mountaineering Championships…
Gaiam Inc. to Launch Mid-Priced Women’s Activewear Line
Gaiam Inc. is planning to enter the highly competitive women’s activewear market in early 2015, following a soft launch through its direct-to-consumer channels late this year, the company’s CEO disclosed last week…
Pacific Sunwear Holds Q4 Losses Flat With Modest Comps Growth
Pacific Sunwear of California, Inc. announced net sales from continuing operations for the fourth quarter ended Feb. 1 reached $218.6 million, down 1.9 percent from a year earlier, but up $5 million when adjusting for an additional 53rd week in 2012 that
Colorado Ski Visits Up 8.6 Percent in January and February
Colorado Ski Country USA (CSCUSA) reported that skier visits at its 21 members resorts were up by 8.6 percent during the second period of the 2013/14 season, defined as Jan. 1, 2014 through Feb. 28, 2014, compared to the same period of the prior year…
Groupe Go Sport Parent Sells $500 Million in Bonds
Rallye, the French retailing company that owns a controlling interest in Groupe Go Sport and its Courir specialty running chain, said investors oversubscribed to its 7-year, 4 percent bond of €500 million, which it will use to refinance debt pay 8.5
REI Sales Hit Record $2 Billion in 2013
REI reported sales rose 2.9 percent to a record $2.02 billion in 2013 and disclosed its net income fell 5.1 percent due to one-time charges it took for canceling a private label product launch and writing down the value of software. Comp store sales, incl
Vasque Names New Rep Group in Midwest
Vasque has hired Holton Sales Group to represent the brand in the Midwest territory of Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Upper Michigan and Wisconsin…
MC Sports Honors Boat Maker as Vendor of the Year
Midwest retailer MC Sports recently named Pelican International as its 2013 Vendor of the Year….
Lole Unveils Destinations for its White Tour
Lole unveiled destinations for its 2014 Lole White Tour, a series of yoga events in major museums around the world that drew 10,000 participants in its first year. This year, the tour will stop in five cities: Barcelona, New York, Montreal, Toronto and Ed
A More Slender Gaiam Reports 2013 Results
Gaiam Inc., which divested most of its media and solar energy business last year, reported net revenue from its continuing yoga, fitness and wellness businesses increased $28.2 million, or 22.2 percent, to $155.5 million in 2013, including organic growth
Rawlings Sponsors Chinese Basebal Association
Rawlings Sporting Goods Company, Inc. has entered a new, six-year agreement with the Chinese Baseball Association (CBA), establishing Rawlings as the Official Apparel and Equipment Sponsor for the national governing body. The new partnership covers all p
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal