Lole unveiled destinations for its 2014 Lole White Tour, a series of yoga events in major museums around the world that drew 10,000 participants in its first year. This year, the tour will stop in five cities: Barcelona, New York, Montreal, Toronto and Edmonton.


Each session will be guided by renowned teachers and set to the soothing sounds of a local symphony orchestra, according to the Canadian lifestyle and activewear brand.

Building on the success of the 2013 tour, which brought together more than 10,000 yoga lovers from around the world, and inspired by a memorable gathering at the Grand Palais in Paris, the 2014 tour invites yogis, from beginners to experts, to experience something as majestical.


“The five prestigious museum locations – each one selected for its unparalleled space and atmosphere – will be transformed to provide the serenity of a yoga studio while accommodating between 500 and 1000 guests, for a yoga experience unlike anything else,” says Nathalie Binda, VP Marketing, Lole. Together, participants will practice their favorite yoga poses under the guidance of celebrated instructors while dressed all in white – a color symbolic of peace. “This powerful collective presentation expresses the tour's mission to promote peace and unity,” added Nathalie Binda.


While each location is quite large, space and mats are limited, so participants should reserve their place in advance. Tickets are available online at lolewomen.com for $25.  The fee includes the signature Lole yoga mat, which participants can keep after this memorable experience.


As an extension of Lole community involvement, 100% of the proceeds from the new WHITE BY LOLE™ collection, inspired by the energy of Lole White Tour, will go to support wellness programs that promote an active lifestyle in the communities visited by the Tour.


2014 Lole White Tour Schedule



  • Barcelona, Spain: Museu Nacional d'Art de Catalunya – April 12, 2014
  • Montreal, Canada: Montreal Museum of Fine Arts – May 8, 2014
  • New York, USA: The Museum of Modern Art – May 22, 2014
  • Toronto, Canada: Royal Ontario Museum – June 12, 2014
  • Edmonton, Canada – July 2014

Lole stands for “Live Out Loud Everyday.” Born in Canada and still entirely designed in Montreal, Quebec, Lole clothing can be found at more than 1,700 retail outlets around the world, in Lole Ateliers and online at www.lolewomen.com.