Sierra Designs, which has recently reinvented its line of backpacking gear, rebuilt its U.S. sales team, has hired outdoor industry veteran Bill Conradt to drive international sales…
Author: Charlie Lunan
TomTom Doubles Sport Sales in Second Quarter
TomTom reported that revenues from sports products more than doubled in the second quarter thanks to the introduction of its Cardio GPS sport watches, which are now available in 26 countries…
X2 Biosystems Adds Girls Soccer League to Pro League Clients
X2 Biosystems will supply its Integrated Concussion Evaluation (ICE) software system for use by select teams in the Elite Clubs National League (ECNL) during the 2014-2017 soccer seasons…
TRCP’s Joel Webster Testifies at Senate Hearing
The Theodore Roosevelt Conservation Partnership's Western Lands Director Joel Webster testified to the value hunting, fishing and related activities bring to the nation’s fiscal health at a Senate hearing Tuesday…
Giant USA Offers Top Liv Dealers Certifications
Giant USA is introducing a Liv Certified Retailer program to elevate the bike shopping experience for women…
Wenonah Canoe Names C4 Waterman Sales Team
Wenonah Canoe Inc. named the North American sales team for C4 Waterman, the SUP brand it merged with in January…
Club Ride Adds Two Reps, Hires Social Media Agency
Club Ride, which aims to become the leading casual-performance cycling apparel brand in North America, added two members to its sales team and has hired Verde PR to manage its social media efforts…
Unifi Reports Highest Profits in a Decade
Unifi, Inc. reported net income for the fiscal year ended June 30 reached its highest level in 10 years and said it will plow more money into Repreve, a brand of polyester yarns made with recycled material that is in high demand among many athletic and ou
Horny Toad Rebrands as ‘ToadandCo’
Horny Toad, the 18-year-old outdoor lifestyle apparel brand will unveil its new brand name “Toad&Co” to the trade at the Outdoor Retailer Summer Market next month, followed by a fully integrated omni-channel consumer launch in February 2015…
Optic Nerve Promotes Three to Sales Leadership Positions
Optic Nerve Eyewear has promoting employees into the positions of director of sales, sales manager and communications manager…
Crocs Cuts Jobs, Closes Stores After Earnings Drop
Crocs, Inc. said it would reverse its strategy Tuesday, saying and focus on profits over growth. The company will trim its product line, close stores, cut back on direct investment overseas and focus on efficiency. The company unveiled the plan while repo
Vasque Renews Partnership for FloydFest 13
Vasque renewed its partnership with FloydFest for its 13th annual music and outdoor adventure festival along the Blue Ridge Parkway near Floyd, VA, July 23 – 27. This year’s theme is Revolutionary and Vasque is asking attendees to Find Out What̵
Crocs Plan Shifts Emphasis Back to Wholesale, E-Commerce Growth
Crocs, Inc. will kill SKUs, eliminate positions, close up to 100 stores and divest foreign subsidiaries as part of a new strategy that prioritizes profits over growth, the company announced Tuesday. Crocs also disclosed it will open a Global Commercial Ce
Outsiders Ball Sponsors Finalized
The Outdoor Foundation confirmed the full roster of sponsors for the 2014 Outsiders Ball, which will be held in Salt Lake City on the eve of the Outdoor Retailer Summer Market…
Voormi and Fishpond Collaborate to Launch Apparel Line
Voormi, which provides domestically sourced precision blended wool and gear maker Fishpond are collaborating to launch an apparel line suitable or remote access, high alpine fly-fishing…
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