Wenonah Canoe Inc. announced the North American sales team for C4 Waterman, the SUP brand it merged with earlier this year.

 Wenonah chose proven industry veterans whose interests aligned with the Waterman brand.  Representing C4 Waterman beginning 01 August 2014 will be:

  • Peter Whaley – Coastal Spirit Expeditions:  Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador.    

  • Joe Scavo – Back River Associates:  Connecticut, Maine, Rhode Island, Massachusetts, New Hampshire and Vermont.

  • Scott Sullivan – Steepwater Sales:  New York, Pennsylvania, New Jersey, Delaware, Maryland, Florida, Mississippi, Alabama, Virginia, West Virginia, North Carolina, South Carolina and Georgia.

  • Torry More – Sandstone Sales:  Kansas, Oklahoma, Texas, Louisiana, Arkansas, North Dakota, South Dakota, Nebraska, Missouri, Illinois, Iowa, Wisconsin and Minnesota.

  • Ted Keyes – Washington, Oregon, California, Idaho, Utah, Nevada, Arizona, Montana, Wyoming, Colorado and New Mexico.

“This is very exciting for the C4 Waterman brand,” said Wenonah Vice President Bill Kueper. “We have a critical mass of respected paddlesports veterans to launch our fresh approach to treating the SUP category as a paddlesports business.” 

Todd Bradley, co-founder C4 Waterman, added, “The strength and depth of this team will accelerate C4’s market penetration through North America giving the brand accessibility and market importance never before realized.”

Contact information:


Established formally in 1968 in Winona, Minnesota, Wenonah Canoe traces its roots to the 1950's when founder Mike Cichanowski's love affair with paddling began. Today, the company along with its Current Designs, QCC Kayaks and C4 Waterman brands place it among the larger makers of paddlesport watercraft in the world, emphasizing ultra-light yet extremely robust constructions and high-performance models.  Nearly 400 knowledgeable paddle sports retailers throughout the world distribute their boats and accessories.