Gap Inc. announced that Athleta, which it acquired in October 2008, is now available through the companys online platform. The womens sports and active apparel brand takes its place as the “fifth tab” on the company's Universality online platform. Customers can now shop the Athleta brand alongside Gap, Banana Republic, Old Navy and Piperlime with one shopping cart and a flat shipping rate of $7.
“Over the past ten years, Athleta has evolved as a premier lifestyle brand with a strong following of loyal customers in the rapidly growing womens active wear sector,” said Toby Lenk, President, Gap Inc. Direct. “We wanted to make sure we brought Athletas authenticity and distinctive appeal to life on our ecommerce platform, and were excited to unveil it today to the millions of customers that shop with us online.”
Customers can also continue to make purchases from Athleta's catalog.
Last year, Gap Inc.s online net sales reached just over $1 billion.