Dassler Rivalry To Hit The Silver Screen
Fortitude International has acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.
Adidas Earns Top Marks For LGBT Equality
Adidas received a score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
Puma Signs Marc Bartra
The Spanish International who signed for Borussia Dortmund this summer will wear Puma EvoPower boots.
Asics To Replace Adidas As IAAF Sponsor
Asics formed a multi-year partnership with the top global track and field governing body.
Adidas Signs Beer Mile World Record Holder
In July the 22-year-old Canadian set a world record time of 4:34:35 at the Beer Mile World Classic in London.
The North Face Locks Down Three Ultra Runners
The North Face, a division of VF Corporation, added three ultramarathon athletes, Clare Gallagher, Paddy O’Leary and Cody Reed, to its performance team.
Vertical Brands Appoints Bill Post To Lead K2 Apparel
Post, who previously worked with Nordica, Cocona, Point6 and other outdoor industry brands, will lead Vertical Brands’ efforts to oversee K2 Sports Apparel design, manufacturing and product sales.
Columbia Partners With Star Wars
Limited-edition jackets inspired by the upcoming Rouge One film will go on sale December 9.
RYU Apparel Joins NYC Pop-Up
RYU Apparel Inc., a manufacturer of performance apparel, will be included in the New York City holiday pop-up shop The Run Up, which is open from December 8 -11.
Majestic Parent In Talks With MLB Regarding Easton Facility
VF Corp said it is in ongoing, productive talks with Major League Baseball (MLB) with a collective goal to ensure that VF’s Easton, PA, facility continues to produce on-field uniforms for MLB “for a very long time.”
Under Armour And Fanatics Partner On Long-Term MLB Deal
Under Armour becomes the official uniform provider to MLB starting in 2020, marking the brand’s first-ever professional league uniform deal.
Obermeyer Founder Turns 97
Klaus Obermeyer, founder of mountain apparel brand Obermeyer, celebrates his 97th birthday on December 2, 2016.
Action Sports Retail Gets A Boost, But Zumiez CEO Remains Cautious
Similar to its action sports retail peers, Zumiez reported an unexpected boost in same-store sales for its fiscal third quarter, but CEO Rick Brooks isn’t ready to start the holiday party just yet.
Journeys Sees Promotional Holiday Quarter
Journeys continues to battle an ongoing fashion shift to retro footwear styles as well as the impact of unseasonably warm weather on boot sales.
Aisle Talk, Week Of November 28
Top headlines from the active lifestyle industry you may have missed this week.
