
Bass Pro, Cabela’s Recast Deal To Appease Regulators
Shares of Cabela’s Inc. shot up $3.84, or 7.2 percent, to $57.53 Tuesday after it announced a two-step deal that eases one step in securing regulatory clearance for its mega-merger with Bass Pro.

Toad&Co Opens Golden, CO Retail Location
The shop will be located on the same street as its partner, Vital Outdoors, a local gear outfitter which will handle the shop’s day-to-day operations.

Toad&Co, Polygiene Kick Off Less Wash More Weekend
The tour and sweepstakes are designed to inspire people to embrace responsible habits and behaviors when washing their clothes.
Billabong Women’s Global GM To Exit
Susan Branch, Billabong Women’s global general manager since 2014, is stepping down in May.

Bass Pro Lowers Bid For Cabela’s
Cabela’s announced that it has amended the terms of the definitive merger agreement signed on October 3, 2016, under which Bass Pro Shops will acquire Cabela’s.

Under Armour To Outfit Wichita State
Under Armour reached a deal to become as the official all-school outfitter of Wichita State University, beginning July 1, 2017.

Carhartt Launches Spring Campaign
Actor and outdoorsman, Jason Momoa, documents Carhartt’s history of providing hardworking people with functional clothing designed to tackle spring’s unpredictable conditions

HanesBrands Releases 2016 Environmental Performance Data
Compared with its 2007 baseline, the company reduced its energy use by 16 percent, carbon emissions by 16 percent and water use by 25 percent.

Mizuno Opens First U.S. Retail Store In Atlanta
Designed to be an immersive environment that tells the Mizuno story through its gear, the Experience Center engages guests through interactive displays using RFID technology and specialized labs for each sport that allow guests the ability to touch, test and then purchase gear custom fit for them, aiding them in their quest to improve their performance.

Life Is Good Launches Optimism Campaign
The campaign stars World Champion gymnast Aly Raisman and New England Patriot Malcolm Mitchell.

Headsweats Kicks Off National Park Week With New Designs
Twenty percent of sales from the collection will be donated to the National Park Foundation, the official charity of America’s national parks and nonprofit partner to the National Park Service.

Is Casual Participation Growth More Important Than Core Growth?
Among the sports seeing healthier gains in core versus casual participants were a number of fitness-oriented activities, including yoga, cross training, bodyweight exercise & bodyweight accessory-assisted training, weight/resistance machines, treadmill and kettlebells. Others seeing higher growth in core versus casual participation included adventure racing, field hockey, volleyball (grass), target shooting (rifle) and mixed martial arts for competition.

Aisle Talk, Week Of April 10
Top headlines from the active lifestyle industry you may have missed this week.

Adidas Partners With Kathrine Switzer
Adidas formed a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.
Nike, Adidas and Under Armour Rank Among Most Valuable Brands
Nike landed at 28 on Brand Finance’s ‘Global 500 2017” ranking of the most valuable brands. Adidas was 138, Under Armour, 275, and North Face, 480.