Regatta Great Outdoors, a U.K. outdoor and leisure clothing company, made its official U.S. retail store debut exclusively at Sears with shops inside 11 Sears locations throughout the New England area.

“Our members’ tastes change quickly so we are always looking for partners who can help keep our assortment fresh,” said David Pastrana, president of Sears Apparel. “Regatta is a long-established apparel leader that knows its customer well and was selective about who they made their U.S. debut with. Sears is proud to be Regatta’s exclusive home and we welcome American shoppers to discover this great brand.”

Based in Manchester, England, Regatta Great Outdoors was established in 1981 and became a popular outdoor clothing, footwear and equipment brand in Europe.

“We chose Sears for our American debut because their customers align well to the type of enthusiasts who have fallen in love with the Regatta brand in Britain and across Europe,” said Keith Black, CEO of Regatta Great Outdoors. “With its seasonality, vast outdoor adventure and leisure options, New England is the perfect region to introduce the brand.”

The introduction follows the recent launches of the R1893, Simply Styled and Simply Emma.

The Regatta Great Outdoors collection is now featured in 1,800-square-foot shops inside the following Massachusetts Sears locations: Saugus, Burlington, Auburn, Peabody, Braintree, Natick and Hyannis, as well as Salem and Nashua, NH, Warwick, RI, and South Burlington, VT. The Regatta collection will be available on starting this fall.

Photo courtesy Sears