Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.
Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight
Conor McGregor’s exclusive endorsement deal for apparel with Reebok has ended just before his big fight with Floyd Mayweather on August 26. Reebok is said to be in negotiations to re-up the deal, but discussions are underway with other brands as well.
Vexatec Signs Tommy Haas
Vexatec, the Swiss-based developer of the smart shirts, has added Tommy Haas, the tennis star, to its roster of ambassadors.
Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.
Brooks Partners With 2018 Special Olympics USA Games
Brooks Running Company and the 2018 Special Olympics USA Games Organizing Committee announced that Brooks has signed on as a partner of the 2018 USA Games.
Life Is Good Makes Two Additions To Executive Leadership Team
Life is Good has named consumer marketing veteran Karen Lyon as vice president of marketing and licensing executive Linne Kimball as vice president of strategic partnerships.
Nike Signs Markelle Fultz
Nike has signed an endorsement deal with Markelle Fultz, the expected first pick in the NBA draft.
Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.
Buckle Stores Faces Credit Card Breach
The Buckle confirmed a data breach. The retailer discovered intruders had planted malware on their cash register systems to steal credit card data from customers between October 28, 2016 and April 14, 2017.
Will Amazon’s Acquisition Of Whole Foods Transform Retailing?
Amazon shocked the retail world Friday morning by announcing that it had reached a deal to acquire Whole Foods Markets. While the move is largely seen as a way for the online giant to quickly way to gain a foothold in the grocery category, can the active lifestyle space be far behind?
Aisle Talk, Week Of June 12
Top headlines from the active lifestyle industry you may have missed this week.
Vuori Blends Yoga, Art And Surf
Vuori is a Finnish word meaning mountain – a brand name Chris Miller and Joe Kudla found appropriate for the feeling when one reaches the top of a mountain.
Zalando Aims To Double Revenue By 2020
Zalando is seeking to double its revenues by 2020, Rubin Ritter, its co-chief executive, said at a media event. The executive made the prediction while announcing that Europe’s biggest pure online fashion retailer had formed partnerships with Nike and H&M and the Bestseller group.
Adidas Signs Boston Red Sox’s Xander Bogaerts
Adidas announced a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox.
