Hibbett Sports Takes Red Cross Donations During Hurricane Michael Aftermath
Hibbett Sports announced support of the American Red Cross in Hurricane Michael relief efforts by accepting donations at more than 484 Hibbett Sports stores throughout the southeast.

Foot Locker To Introduce House Of Hoops Pop Ups At NBA Arenas
Foot Locker, in partnership with Nike, will be opening mobile House Of Hoops pop-up shops that will periodically open near NBA arenas during the season. The retailer also released “The Hunt” augmented-reality feature on the Foot Locker app that will enable sneaker heads to go on scavenger hunts to find Nike exclusives.

Vans Begins Journey To $5B In Style By Driving VF Corp.’s Strong Q2
The path that Vans will travel en route to $5 billion in annual revenue by 2023 is sure to be strewn with economic headwinds and market deviations along the way, but the action lifestyle brand is kicking off its quest toward that ambitious destination in style. Vans revenue grew 26 percent in the second quarter ended September 29, boosting parent company VF Corp.’s revenue 15 percent to $3.9 billion for the period.

The North Face Sees Lifestyle Offerings Driving Q2 Momentum
With continued over-sized growth for The North Face in the EMEA region and some improvement in the Americas in the second quarter due to strengthening demand for lifestyle apparel offerings, VF Corp. slightly raised the company’s sales outlook for the outdoor brand for the current fiscal year.

Aisle Talk Week of October 15
Top headlines from the active lifestyle industry you may have missed this week, including Mammut North America—a division of Swiss-based Mammut Sports Group AG—parting ways with the company’s managing director, Joe Prebich (pictured), for undisclosed reasons.
Goat Announces Lakers’ Kyle Kuzma As Brand Ambassador
Goat, the marketplace for sneakers, announced a partnership with the Los Angeles Lakers’ Kyle Kuzma as the company’s first Brand Ambassador. The 2018 All-Rookie First Team select will represent Goat on and off the court throughout the NBA season.
Puma Signs DeMarcus Cousins
Puma has officially signed DeMarcus Cousins of the Golden State Warriors after Nike declined to exercise the company’s match rights according to ESPN.

5.11 CEO Francisco Morales Talks Retail Expansion, Tactical Sector Growth
Francisco Morales, newly appointed CEO of 5.11—the tactical gear brand he co-founded in 2003—spoke with SGB about what’s driving the company’s brick-and-mortar growth, the explosion of the tactical sector and the importance of having a supportive parent company like CODI.
Perry Ellis Shareholders Approve Proposed Transaction With George Feldenkreis
Perry Ellis International Inc. announced that based on the vote tally from the Special Meeting held Thursday, Perry Ellis shareholders have approved the proposed transaction with George Feldenkreis in which Perry Ellis will become a private company through a $437 million transaction.
Nike’s CIO Joins Merck & Co
Jim Scholefield, Nike Inc.’s global CIO, is joining Merck & Co. as chief information and digital officer, effective October 29.
Brian Accola Joins Mountain Khakis As Principal Rep In Great Lakes Region
Mountain Khakis, the lifestyle apparel brand for men and women, has announced that Brian Accola, president of Great Lakes Apparel Sales, has joined the company as the principal sales representative for the Great Lakes region, which includes Michigan, Indiana, Ohio and Kentucky.
Schuylkill Valley Sports Partners With Celerant Technology On New SSI Data Linked Platform
Celerant Technology, a leading provider of innovative retail and e-commerce solutions, announced that Schuylkill Valley Sports (SV Sports) has become the company’s first client to integrate their weekly SSI Data point-of-sale data reporting through Celerant’s new integration tools that connect seamlessly with SSI Data. Through this integration, SV Sports has easy access to robust marketplace trend reporting tools and reports to help the company compete and grow business.

Joe Prebich Exits Mammut North America
Joe Prebich, who was appointed managing director of Mammut North America in April, is no longer with the company, according to its public relations team, which declined to disclose the reason for Prebich’s exit. “Mammut and Joe ended their relationship professionally this week,” a representative of Mammut North America’s PR team told SGB Thursday.

Oppenheimer Upgrades Nike On “Technological Evolution” Promise
Oppenheimer lifted the rating on Nike Inc. to “Outperform” due to the company’s investments in building a “digitally-enhanced” business model that are expected to “enhance most facets of its business.”
Fanatics Partners With German Football Association
The German Football Association (DFB) announced a partnership with Fanatics. Beginning in January 2019, the new long-term partnership will see fans of the national team provided with a greater range of products and wider availability around the world.