SGB Apparel

Emerald Launches B2B E-commerce Platform

Emerald Holding Inc. announced the launch of its Digital Market B2B e-commerce platform that supports product sourcing and ordering across a broad range of brands. The platform also provides a more streamlined and collaborative buyer/supplier experience at its in-person events, including Outdoor Retailer and Surf Expo.

Craft Sportswear To Sponsor Tough Mudder

Tough Mudder said Craft Sportswear has entered into a multi-year global partnership to become the “Official Performance Apparel and Footwear” of the series. Previously, Merrell was the footwear sponsor and Alanic was the apparel partner.

Simone Bile Leaving Nike For Athleta

With a combined total of 30 Olympic and World Championship medals, Biles is the most decorated American gymnast and the world’s third most decorated gymnast, behind Belarus’ Vitaly Scherbo (33 medals) and Russia’s Larisa Latynina (32 medals).

The North Face Announces Environmental Commitments

In honor of Earth Day, The North Face is introducing a new sustainability-focused “vision” it calls “Exploration Without Compromise,”  which outlines a series of actionable commitments the company will implement over the next few years. The North Face plans to use a seal to identify its sustainable products which it defines as having been made with “75 percent or greater recycled, organic, regenerative and/or responsibly-sourced renewable materials by weight” on its website and in its stores.

VF Corp Appoints CFO

VF Corp. announced that it has appointed Matt Puckett to the position of executive vice president and chief financial officer. He was formerly VF’s VP, global financial planning & analysis.

Helly Hansen CEO Paul Stoneham To Step Down

Paul Stoneham is to step down as CEO of Helly Hansen after six years at the helm of the technical outdoor brand. He will remain in his role until a new CEO is appointed and a handover period has occurred.

Nike To Open Warehouse In Pennsylvania

Nike has signed a lease for the 1,041,600-square-foot building at 3633 Commerce Center Blvd. in the Majestic Bethlehem Center. The facility is expected to support e-commerce fulfillment on the East Coast, with the company drawn to Lehigh Valley’s proximity to New York City.