Li-Ning Company Ltd. reported retail sell-through of Li-Ning POS increased in the high-eighties in the first quarter ended March 31.
In terms of channels, its offline channel, including retail and wholesale, registered low-eighties growth, with retail increasing by low-nineties and wholesale increasing by low-eighties. Its e-commerce virtual stores business registered around 100 percent growth.
As of March 31, the total number of Li-Ning POS, excluding Li-Ning Young in China, amounted to 5,784, representing a net decrease of 128 POS since the beginning of this year. Among the net decrease of 128 POS, direct retail accounts for a net decrease of 24 POS, and wholesale accounts for a net decrease of 104 POS.
As of March 31, the total number of Li-Ning Young POS in China amounted to 1,015, representing a net decrease of six POS since the beginning of this year.
Photo courtesy Li-Ning