Munich-based online luxury-fashion retailer Mytheresa appointed Heather Kaminetsky as its president of North America, effective June 1.

Kaminetsky, most recently the chief brand officer at M.Gemi, will be responsible for all Mytheresa customer-facing activities in the North American market, including personal shopping, communication and affiliate marketing. Kaminetsky has experience in both the fashion and e-commerce spheres, with previous roles at Net-a-Porter, Borderfree and Barneys New York.

“The U.S. is an important growth market for Mytheresa,” CEO Michael Kliger said in a statement. “It is a game-changer for us to have a dedicated local team to make more consumers aware of our unique value proposition and to deliver the first-class shopping experience that our customers expect. Heather has proven in the past that she can scale brand awareness and a customer base for companies such as Net-a-Porter and Barneys New York.”

Photo courtesy Heather Kaminetsky/Luxury Daily