New and expanded sneakers and casual boots encourage out-the-door adventures in the city.
Agency: rygr
Salomon Unveils Recyclable Running Shoe Concept, Outlines Play Minded Program Sustainability Plans
Global leader in trail footwear, winter sports eliminates harmful chemicals in running footwear, charts course to 30-percent carbon emissions reduction.

Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile
Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit.
Norrøna Expands U.S. Sales Team With Hires In Pacific Northwest, Northeast
Kyle Hadersberger, Derek Humphrey join the iconic Norwegian outdoors brand.

Top Trail Runners Gather In Nepal For Golden Trail World Series Final
Annapurna Trail Marathon hosts 10 best men and women to determine Golden Trail World Series champions.
Fjällräven Joins United Nations Fashion Industry Charter For Climate Action
Outdoor equipment brand leads by example to address climate impacts of the fashion industry.
KEEN Footwear Makes Resilient Response Pledge For Hurricane Dorian Relief
The values-led footwear brand is partnering with All Hands and Hearts-Smart Response and Good360 on long-term, sustainable solutions for disaster relief.

Nadir, Wyder Run Away From The Competition At Ring Of Steall
The sixth and final race of the Golden Trail World Series (GTWS) represented the last chance for runners to secure their place inside the Top 10 season standings and qualify for the Grand Final.

Top Trail Runners At Ring Of Steall Fighting To Qualify For Grand Final
The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace.

Front Runner Outfitters Releases New Jeep Wrangler JL 4 Door Extreme Roof Rack Kit
Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate Jeep Wrangler’s fourth-generation off-road vehicle.

Fourth Annual Fjällräven Classic USA Raises Funds For Nonprofit Continental Divide Trail Coalition
Hosted trek reduces barriers for new and returning backpackers, working with partners such as Leave No Trace and Colorado Trails Group to educate participants on how to preserve wild places.

Rumpl Teams With Active Lifestyle Agency rygr To Lead Public Relations Efforts
Leader in technical blankets category taps Colorado-based agency for strategic communications.
Salomon S/PRO Boot Receives Gear Of The Year Award From SKI Magazine
Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance.
Truewerk Names rygr Agency of Record
Denver-based performance workwear brand finds a strategic communications partner.

Courtney Dauwalter Wins Ultra Trail Du Mont Blanc (UTMB®)
Salomon trail running athlete Courtney Dauwalter snags the top spot of the famed UTMB, while Kristin Berglund finishes 2nd to give Salomon the top two places in the women’s race.