Agency: Backbone Media

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

More Bites, More Fun: Honey Stinger Reinvents A Classic With New Mini Waffles

July 30, 2020 Press Release

Steamboat Springs, CO, July 29, 2020 — Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from home workouts to […]

Anon Gears Up With Backbone Media

July 29, 2020 Press Release

Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the snowsports space.

Kodiak Pairs Up with Backbone Media

July 21, 2020 Press Release

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear. “As we celebrate […]

Stio Partners With Coombs Outdoors As Year-Round Program Sponsor

July 15, 2020 Press Release

Jackson, WY, July 15, 2020 –  Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner.  Coombs Outdoors is a non-profit in Jackson Hole that provides outdoor recreational programming for children of families who do not have access to the same opportunities as their peers. […]

Saucony Slides Into Post-Run Recovery With Endorphin Chillos By Chaco Footwear

July 15, 2020 Press Release

Rockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular Chillos slide, the perfect recovery […]

Gerber Gear Partners With Randy Newberg For Innovative Field Dressing Tools

July 9, 2020 Press Release

Portland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection is now available on gerbergear.com, and features two new tools: the Randy Newberg DTS (Dual Tool System) and the Randy Newberg EBS (Exchangeable […]

Honey Stinger Introduces ‘Lighter Way To Recover’ With All-New Protein Waffles

June 26, 2020 Press Release

Steamboat Springs, CO,  June 26, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients. A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish […]

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