Italian gravel and road bike brand 3T hired industry veteran Julian Green as a sales rep covering Australia. Green is responsible for building and supporting the company’s dealer network, driving sales and expanding its regional market presence.

Green brings 15 years of experience in the bike industry, specializing in sales and business development, having worked with Shimano, KASK and POC helmets. 3T said, “his extensive knowledge and expertise in the Australian market make him an invaluable addition to the growing 3T team.”

“We are delighted to welcome Julian to the 3T family,” said Rene Wiertz, CEO of 3T. “His wealth of experience and strong industry connections will play a crucial role in strengthening our presence in the Australian market. Julian’s appointment aligns with our commitment to delivering innovative bikes, produced in-house in our own factory in Italy, and providing exceptional customer service.”