Osprey Introduces Mutant Nimsdai 90 For Fall 2022

  Osprey said it will launch for Fall 2022 its Mutant Nimsdai 90 created for Nepalese mountaineer and Osprey ambassador Nimsdai “Nims” Purja MBE and his team who were the first to summit K2 in the winter of 2020. “Tested in the harshest environment on one of the world’s toughest mountaineering feats, the Mutant Nimsdai […]

Ice Shaker Partners With Oxygen Esports

Ice Shaker and Oxygen Esports announced a partnership where Ice Shaker becomes the official Performance Bottle and Shaker Partner of Oxygen Esports, the Boston Uprising and the newly announced Boston Call of Duty League franchise.

Simms Acquires The River’s Edge

Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced it has acquired Bozeman, MT-based specialty retailer, The River’s Edge Fly Shop.

On Counts On Innovation To Drive Growth

On is forming partnerships with Roger Federer and other athletes as well as starting to open its own retail stores. However, David Allemann, On’s co-founder and executive co-chairman, told investors Tuesday at ICR Conference 2022 that the Swiss running brand is focusing on product innovation foremost to differentiate from the competition.

Magma Launches Crossover Series Cooking System With BBQGuys

Magma Products, a maker of marine and outdoor grills, announced the launch of its Crossover Series, a portable cooking system built for RV travelers and tailgaters in stainless steel with the ability to transform from stove to grill, pizza oven, griddle, or plancha. While the Crossover Series signals Magma’s entrance into the RV and tailgating […]

Isbjörn Of Sweden Launches 10th Anniversary Backflip Ski Set

Kidswear brand Isbjörn of Sweden announced it is launching a limited edition 2022 version of its first teen ski jacket and pant, the Backflip, marking ten years since its original launch in 2012. Maria Frykman, Founder and CEO, Isbjörn of Sweden said: “At the time my Co-founder Camilla and I were ready to get our […]

Original Penguin Brand Ambassador Wins Sentry Tournament Of Champions

Original Penguin Golf, a division of Perry Ellis International, Inc., announced that its brand ambassador Cameron Smith won the 2022 Sentry Tournament of Champions for his fourth PGA Tour victory. “We congratulate Cameron for winning in wire-to-wire fashion and for smashing the PGA Tour scoring record with a 34 under par total,” said Oscar Feldenkreis, […]

Crazy Apparel Opens First U.S. Brand Store

Crazy, an Italian performance apparel company known for its European heritage in ski touring, announced the opening of its first brand store in partnership with Cripple Creek Backcountry in Carbondale, CO. This is Crazy’s first brick and mortar store in the U.S.

Walther Arms Appoints President & CEO

Walther Arms, Inc. announced the promotion of Rob McCanna to president and CEO. McCanna’s appointment to CEO is part of a long-term strategic transition for former Walther CEO Adam Blalock, who will now serve as Chairman of the Board for Walther Arms.