Costa Sunglasses appointed industry veteran John Acosta as vice president of marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee global marketing, creating a consistent brand message in its business channels.

“We’re looking forward to working with John not only to continue expanding our brand globally but to engage more directly with our core fans—the anglers, adventurers and explorers who live to be on the water,” said Justin Cupps, senior vice president, Costa.

Before joining Costa, Acosta served as vice president of marketing and business development at Major League Fishing, responsible for brand building and strategic partnerships. Before that, he worked as director of marketing at Bass Pro Shops for 12 years. In that role, Acosta was responsible for broad-reach marketing initiatives, including media, sports, entertainment, partnerships, sponsorships, brand marketing, and content to elevate the retailer’s national profile. He also worked in leadership positions at ad agencies in Chicago, Los Angeles, Newport Beach, Boston, and Springfield.

“Costa is such an incredible brand. Their commitment to building the best products, topped with their widespread efforts to protect waterways, fisheries and coastal communities, makes it a dream opportunity,” said Acosta. “With interest and participation in fishing growing right now, it’s an exciting time for the industry and brand. I’m honored to jump in amongst such a talented team.”

Photo courtesy Costa