Slinger Bag announced its launch into the Czech and Slovakian markets via a distribution partnership with Prague-based RaketSport s.r.o.
Month: April 2021
FDRA: Casual Shoes Expected To Lead Spring Footwear Sales
Casual shoes/sneakers ranked as the most popular shoe choice this Spring, among 53 percent of likely shoe buyers, according to a survey commissioned by the FDRA as part of its Spring 2021 Footwear Buying Trends report. Running or gym shoes were the next most popular choice with 32 percent, followed by work shoes or other footwear with 9 percent, and fashion-focused shoes with 5 percent.
One-on-One With Bajío Sunglasses CEO Al Perkinson
Led by ex-Costa VP Al Perkinson, a new team has launched Bajío Sunglasses, a line of shades aimed to fill the void as the only independent premium eyewear brand in the market. SGB executive spoke with Perkinson for his take on the industry, new brand, launching a company amidst the pandemic, and more.
New Balance Appoints Creative Director MADE In USA
New Balance has appointed Teddy Santis creative director of its MADE In USA sub-line.
Bajio Partners With Emerger Strategies + FFCA, Commits to Carbon Neutrality
Bajio, makers of blue-light filtering sustainable performance sunglasses built to save worldwide saltwater flats, advanced its environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked with calculating Bajio’s carbon footprint and providing a pathway to carbon neutrality. The Fly Fishing Climate Alliance is […]
Matador and Volcom Team Up To Offer Packable Solutions For The Surf Community
Today, Matador Travel Equipment and Volcom released its Matador X Volcom Collaboration. Combining Volcom’s heritage in the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight, packable solutions with its Packable Towel Poncho and Beach Towel. “Through this collaboration with Matador for Volcom’s 30th Anniversary, we are improving the surfing experience with […]
Inner Armour Sports Nutrition Brand Sold To New Owners
Inner Armour Sports Nutrition has been sold a new ownership team that includes six-time UFC champion Randy Couture.
Safety From Sweden: Catching Up With POC CEO Jonas Sjögren On Its New Helmet Partnership With Mips
Swedish companies POC and Mips are entering a new phase of their decade-long partnership. SGB Executive caught up with POC CEO Jonas Sjögren to glimpse what the future holds for the headwear brand.
Diamondback Amplifies Spring 2021 Lineup With E-bike Collection
Diamondback Bicycles introduced a new e-bike category to its Spring 2021 collection. The four pavement e-bikes incorporate reliable components, commuter-ready details and Bosch performance motors. Alta Cycling, the parent company to Diamondback, boasts a long history of e-bike innovation with sister brands IZIP, Raleigh and Haibike. E-bike technology may be relatively new to Diamondback, but it’s […]
Springfield Armory To Expand Facilities And Headquarters
Springfield Armory announced the groundbreaking for a new facility at Geneseo, IL, which will expand its manufacturing capabilities and provide a new headquarters location.
G-III Apparel’s Debt Ratings Upgraded
S&P Global Ratings raised the debt ratings of G-III Apparel Group Ltd. to Stable From Negative as profit and free operating cash flow generation significantly outperformed its expectations in fiscal 2021.
Former Nike Marketing Manager Pleads Guilty In Criminal Case
Errol Andam, a former Nike marketing manager, pled guilty to alleged wire and mail fraud, according to The Oregonian. In early February, federal prosecutors claimed that Andam defrauded Nike of nearly $1.5 million. He was accused of wire fraud, money laundering and making false statements on a loan application as part of a scheme to defraud Nike.
HandsFree Labs Closes $3 Million Funding Round
HandsFree Labs, Inc., which in 2019 secured an investment from Nike, announced it has secured a $3 million round of financing led by the Frazier Group.
Alterra Mountain Company Appoints COO, Resorts
Alterra Mountain Company announced the promotion of Mark Brownlie, current president of Mammoth Mountain and June Mountain and regional chief operating officer (RCOO), Western Region, to chief operating officer, Resorts for Alterra Mountain Company.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal