Christy Sports Hires VP Of Digital

Christy Sports LLC has hired Harvey Bierman as their new VP of digital. In this newly created role, Bierman will lead the development and acceleration of e-commerce and digital marketing to enable the company’s growth strategy.

GoPro’s Q2 Revenues Drop 54 Percent

GoPro reported sales fell 54.1 percent in the second quarter ended June 30 to $134.2 million from $292.4 million a year ago. However, the camera maker said revenues improved on a sequential basis and its shift to a more direct-to-consumer business is starting to pay off.

Dick’s SG Announces Grand Opening Of 11 Stores In Nine States

Dick’s Sporting Goods will expand its national footprint with the opening of four Dick’s Sporting Goods stores, one combination Dick’s and Golf Galaxy location, five Dick’s Sporting Goods Warehouse sale stores and one Overtime by Dick’s Sporting Goods location in August.

Peloton Appoints Marketing Chief

Peloton announced that Dara Treseder has been named as senior vice president, head of global marketing and communications and will oversee brand marketing, consumer insights, communications, and creative. Treseder was at Carbon.

Yeti’s Earnings Jump As DTC Sales Surge Amid Pandemic

Benefitting as people spend time outdoors during the pandemic, Yeti Inc. reported earnings and sales in the second quarter that handily topped Wall Street targets. Said Matt Reintjes, president and CEO, “Yeti’s product performance, durability and versatility are key as customers rely on, and invest in, brands that help them enjoy outdoor activities.”

Escalade’s Second-Quarter Sales Vault 50 Percent

Escalade Inc. reported sales for the second quarter jumped 50.1 percent to $83.5 million. The gains were primarily driven by growth in its outdoor and fitness categories, including basketball, Lifeline Fitness and Victory Tailgate as demand for its fitness and home recreation products continues to be high amidst the COVID-19 pandemic.

Unifi Posts Loss In Q4

Unifi Inc. reported sales fell 52.1 percent in its fiscal fourth quarter ended June 28 although monthly sales have improved sequentially throughout the period. The fiber manufacturer lost $20.2 million in the period.