Sufferfest, the beer brewed by athletes, for athletes, named Chris Strain president, effective immediately. Most recently, Strain served as chief marketing officer for Camelbak, where he oversaw the hydration brand’s product and marketing teams.
Month: December 2018
Lids Finds New Turnaround Partner In Fanzz
While ending up with a skimpier price than hoped for, Genesco finally found a buyer for Lids to enable the company to re-focus on its footwear platforms. For its part, Lids hopefully found a new major partner, Fanzz-owner Ames Watson Capital, and minor partner, Fanatics, to help further stabilize the struggling business.
Case Study: Burton’s Patience In China Paying Off
In a companion piece to our special report on how U.S. snow sports brands can expand to China, SGB examines how Burton Snowboards established a strong presence in the China market way back in 2003. Now that the Winter Olympics are coming to China in three years, the Vermont-based brand is well-positioned for a booming snow sports marketplace. Here’s how they did it.
Aisle Talk Week Of December 10
Top headlines from the active lifestyle industry you may have missed this week, including Fanatics marking its first licensing agreement with a university, a 10-year deal with the University of Oregon to license, manufacture and sell its sports gear beginning on January 1, 2020.
Darn Tough Vermont Donates Giving Tuesday Profits To Vermont Foodbank
Darn Tough Vermont, manufacturer of outdoor and lifestyle socks, has donated 100 percent of its profits from online sales on Giving Tuesday to the Vermont Foodbank.
Sports Direct’s Earnings Sink On House of Fraser Costs
Sports Direct reported earnings dropped 27 percent in the first half ended October 28 due to the August buy-out of House of Fraser. Earnings improved slightly excluding charges and losses at its segment including Bob’s and EMS was reduced.
Genesco Agrees To Sell Lids To Fanzz
Genesco Inc. entered into a definitive agreement on the sale of the Lids Sports Group to FanzzLids Holdings, a holding company controlled and operated by affiliates of Ames Watson Capital, LLC. Ames Watson is the owner of Fanzz, a specialty retailer of officially licensed sports apparel. Fanatics Inc. will make a minority investment in FanzzLids Holding.
Mizuno Signs American Olympic Medalist Blake Pieroni
Mizuno is furthering its commitment to the U.S. swimming market and has signed American freestyler, Blake Pieroni, in his first professional contract. The signing represents the brand’s first American swimmer.
Snow Sports Industry Eyes China As Last Untapped Market
As host of the 2022 Winter Olympics, China is developing snow sports infrastructure not only for the Games but also for its citizens to use recreationally. The government said it will create 300 million winter sports participants over the next few years, a number that understandably caught the attention of the U.S. snow sports industry. In this special report, SGB outlines the opportunities that China offers brands and how they should approach this untapped market.
Cherokee Global Brands Narrows Guidance On Revenue Decrease
Cherokee Global Brands on Thursday narrowed its guidance for the fiscal year 2019 after reporting third-quarter revenues declined 25 percent as the company continues to transition from its DTR licenses to new wholesale licensing partners in the United States.
Fanatics Partners With University of Oregon In First College Deal
Marking its first licensing agreement with a university, Fanatics inked a 10-year deal with the University of Oregon to license, manufacture and sell its sports gear beginning on January 1, 2020.
Riddell Renews Youth Football Partnership With Pop Warner
Pop Warner Little Scholars Inc., the nation’s oldest youth football organization, and Riddell announced a partnership renewal that will last three years.
Wall Street Reacts: Under Armour’s Investor Day
Most analysts applauded the progress Under Armour is making instilling greater operational and financial disciplines under its transformation efforts. Some were also encouraged by the innovation on display Wednesday at the company’s Investor Day in Baltimore. But growth concerns, particularly in North America, and overall execution issues in the competitive landscape continued to worry many on Wall Street.
Fanatics Forms Strategic Partnership With Jakprints
Fanatics Inc. and Jakprints Inc. announced a new five-year partnership deal that will allow Jakprints to support the domestic production needs of Fanatics. With this partnership Jakprints also announced the opening of a new 140,000-square-foot facility in Eastlake, OH, which includes a $7 million investment in state-of-the-art equipment and the creation of over 100 new jobs.
Grassroots Connect Shifts Spring Dates To Support Outdoor Industry Calendar
Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance, will shift their spring 2019 event dates one day earlier to support the outdoor industry calendar.
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