Darn Tough Vermont, manufacturer of outdoor and lifestyle socks, has donated 100 percent of its profits from online sales on Giving Tuesday to the Vermont Foodbank. Darn Tough fans turned their holiday purchases into an opportunity to do good on the global day of giving that follows Black Friday and Cyber Monday, and at the end of the day, Darn Tough donated over 46,000 meals to the local community.
In addition, on December 4, a team of Darn Tough employees volunteered their time at the foodbank. Over the course of the morning they packed 245 boxes, representing over 6,700 meals headed to hungry Vermonters, as part of the Commodity Supplemental Food Program (CSFP). In the end, the Darn Tough team had sorted through an astounding 26,000 pounds of food and secured meals for 245 adults for the coming month. You can read more about their volunteer experience on DarnTough.com.
“The success of Darn Tough is due in large part to the amazing community and people of our home state of Vermont. We are committed to ensuring that this vibrant state remains healthy and knowing that one in four of our neighbors is struggling with hunger, we saw an opportunity to help,” said Ric Cabot, Darn Tough president and CEO.
With the proceeds of the Giving Tuesday sales, Vermont Foodbank will be able to feed approximately 130 families of four for one month.
“Hunger is a year-round problem and it’s especially tough around the holiday season. We’re thankful for partners like Darn Tough who step forward to help those in need here in Vermont,” said Mica Seely, Vermont Foodbank corporate and community philanthropy manager.