SoftScience Announces Official Brand Launch

Two footwear veterans, Scott Seamans, a Crocs founder and chief designer, and John Duerden, former president and COO of Reebok and a former CEO at Crocs, have launched a new brand, SoftScience, that promises to take “comfortable, casual footwear to an en

Hillsound Equipment Adds Reps

Hillsound Equipment has added Orno Group LLC as its newest sales agency. Partners Greg Danziger and Luisa Harkins will be representing the brand in the Rocky Mountain region covering Colorado, Wyoming, Utah, and New Mexico…

Hugelmeyer Demonstrated the Power of Coalitions

When Frank OIA Hugelmeyer resigned as President and CEO of Outdoor Industry Association Oct. 3, he left behind a staff of 25, annual revenues of more than $7 million, 1,300 members and growing influence both at home and abroad. His biggest accomplishments