Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
Year: 2014
Osprey Packs Hires JAM Media Collective for Social Media
Osprey Packs, Inc. announced the expansion of its partnership with San Francisco, CA-based JAM Media Collective to include social media services
Zay Products Hires Head of Sales and Marketing
Zay Products out of Colorado has hired industry veteran Steve Kvinlaug as director of sales and marketing as it plans to introduce a brand new concept in alpine ski boots. He was formerly VP at Alpina Sports Corp…
OBIT: Fenix Outdoor Founder Ake Nordin
Ake Nordin, the founder of the Swedish outdoor brand Fjällräven and its parent company Fenix Outdoors, has died, according to a statement released by Fenix Outdoor Group…
The Conservation Alliance to Celebrate 25th Anniversary
The Conservation Alliance will celebrate its 25th anniversary with an evening party at the 2014 Outdoor Retailer Summer Market this August. The organization was founded in 1989 by Patagonia, Kelty, The North Face and REI. Membership now includes more than
New Balance Partners for Gladiator Showdown
New Balance and Amazon Fashion are teaming up to unveil a new program called The Gladiator Showdown. The Showdown will invite contestants throughout the U.S. to snap a photo showing their inner gladiator, use the hashtag #NBGladiator and post on Facebook,
Diamondback Equips First Pro Cycling Team
Diamondback Bicycles, which traces its roots to BMX, has signed on to equip its first pro road-cycling team as part of its plan to build mindshare with serious road bikers and independent bicycle dealers…
Billabong Appoints Women’s Global GM
Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…
Vasque to Sponsor U.S. Adventure Racing Association
Vasque announced its partnership as the official footwear of the United States Adventure Racing Association
for 2014…
110% Hires Barry Kahn to Launch Clinical Partnership Program
110%, which makes compression and sports recovery gear designed to work with ice inserts, hired Barry Kahn as clinical director for the company. In the position, Kahn will lead the development and launch of 110%’s Clinical Partnership Program, which
SOS Outreach to Serve 1,000 Kids at 12 Mountain Resorts This Week
SOS Outreach expects to serve 1,000 kids across 46 different programs at 12 mountain resorts nationally this week, marking its busiest week in 20 years of serving at-risk kids through outdoor recreation programs…
Adidas Signs Jeremy Lin
Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose
Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
New Balance Adds Mark Coogan to Marketing Team
New Balance announced that Mark Coogan will join the running sports marketing team at the brand’s corporate headquarters as a full time associate, effective Jan. 15. From his most recent position as head women’s cross country coach at Dartmout
Hush Puppies Signs Licensing Agreements
Wolverine Worldwide, Inc. announced two new licensing agreements. The Elan Polo International is now the Hush Puppies brand slipper licensee for the U.S. and Canada. UGA Fashion S.A. is the Hush Puppies handbag licensee for Mexico. Both agreements are eff
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