New Balance Launches Love Boston Campaign

New Balance launched its “Love Boston” running campaign that is dedicated to the city of Boston. The campaign pays respects to the company’s hometown city and to the thousands of runners who run its streets. The campaign features limited

VF Corp. Promotes Key Execs

VF Corporation appointed Steve Rendle to the newly created role of SVP, Americas, and split its Outdoor & Action Sports Americas coalition into two segments: Outdoor Americas and Action Sports Americas…

Zumiez March Comps Slide

Zumiez reported March same-store sales decreased 2.9 percent. Total sales increased 4.3 percent to $63.6 million. In the prior year, comparable store sales increased 2.1 percent…

Nike+ Fuel Lab Launches in San Francisco

Nike last week opened its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city's SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measurin

Nike Raising NFL Jersey Prices

Nike is increasing prices on two of the three types of NFL jerseys it sells, according to a report on ESPN. Prices on the Limited jersey, which features embroidered twill numbers and letters, increases to $150 from $135. The Elite jersey, a tight-fitting

Freedom Group’s Q4 Revenues Slide

Freedom Group, the parent of Remington, Bushmaster and other gun and ammunition brands, reported revenues in the fourth quarter declined 2.4 percent to $247.7 million. Sales of Firearms were down 9.2 percent to $133.8 million while Ammunition increased 7.

NWTF Partners to Reach Online Hunting Community

The National Wild Turkey Federation (NWTF) has partnered with Powderhook, a technology company with a mission of “Access for All,” to increase the effectiveness of the NWTF Save the Habitat. Save the Hunt. initiative…