Redfield  has hired Steve Krajczynski as its new brand manager.

Krajczynski brings a proven track record of nearly 13 years of strategic brand management and leadership to Redfield. He previously held brand management positions for Craft Brew Alliance, where he served as brand manager for Kona Brewing and Widmer Brothers Brewing.

While with CBA, Krajczynski turned the Kona brand from one of the company’s lowest performers into its largest and top selling brand. He also brokered and managed sponsorships with the NBA’s Portland Trail Blazers and MLS’ Portland Timbers.

 “Steve understands branding products for a passionate and opinionated consumer base,” said Rob Morrison, vice president of marketing for Leupold & Stevens, Inc. “We’re excited to bring that experience and his love of the shooting sports to our team.”

A graduate of Gonzaga University, Krajczynski holds a bachelor’s degree in business administration with a concentration in marketing.