Made in USA Certification Company Settles with FTC

A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those co

OIA VantagePoint: Outdoor Product Sales Accelerate in June

Sales of outdoor products look to be picking up steam this summer as sales of outdoor footwear, apparel and hardgoods increased 6.8 percent to $1.18 billion in the five-week fiscal month of June. The growth trend for the month represented an acceleration

Outsiders Ball Sponsors Finalized

The Outdoor Foundation confirmed the full roster of sponsors for the 2014 Outsiders Ball, which will be held in Salt Lake City on the eve of the Outdoor Retailer Summer Market…

Competitor Group Appoints Meb Keflezighi VP of Running

Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. The Boston Marathon winner will develop CGI's training content and directly contribute to the company's overall growth in the running i

Skechers Signs Demi Lovato

Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, &#8

Skechers Signs Kelly Brook as Endorser

Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Vasque Renews Partnership for FloydFest 13

Vasque renewed its partnership with FloydFest for its 13th annual music and outdoor adventure festival along the Blue Ridge Parkway near Floyd, VA, July 23 – 27. This year’s theme is Revolutionary and Vasque is asking attendees to Find Out What&#821