Scarpa North America has been named the official footwear sponsor for Boulder, CO-based Alpine World Ascents, a mountain guide service based out of Colorado that guides rock-climbing, alpine-climbing and ski-mountaineering trips in the Front Range and…
Month: February 2012
Vibram FiveFingers Debuts New Educational Resources
Vibram FiveFingers announced the launch of their new educational fitness resource portal. The section of their website contains educational tools and information for consumers looking to transition to barefoot fitness. It also has valuable information on
Online Retail Spending Rose 14 Percent in Fourth Quarter
Online retail spending reached $49.7 billion for the fourth quarter, up 14 percent versus year ago, according to comScore, Inc. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2
Collective Brands Narrowing Potential Bidders
Collective Brands Inc. is reducing the potential pool of suitors for all or part of its business as it moves to the second round of its review process, people familiar with the matter told Bloomberg News. The report indicated that the company, which owns
Nike Signs First Canadian College Deal
Nike Inc. reached an sponsorship agreement with with McMaster University in Ontario. It is the first agreement of its kind between Nike and a Canadian university and will be managed by local distributor T. Litzen Sports…
Deaths Of Headphone-Wearing Pedestrians Increase
Serious injuries to pedestrians listening to headphones have more than tripled in six years, according to new research from the University of Maryland School of Medicine and the University of Maryland Medical Center in Baltimore. In many cases, the cars o
SustainAbility, Inc. Releases Findings Around Zero Discharge Roadmap
SustainAbility, Inc. released the findings from its consultation of select stakeholders regarding the draft roadmap developed by six footwear and apparel brands to eliminate the discharge of hazardous chemicals from their supply chains by 2020. The brands
Adidas Defends Itself Against Indonesia Factory Closing
Adidas released a statement in response to allegations that it owed Indonesian workers severance pay. Adidas said that in 2010 it “conducted 1,350 factory audits worldwide, 506 of which were carried out by various external monitoring groups” to ascertain
M.J. Soffe Launches Green Initiative
The M.J. Soffe Company has embarked on an aggressive energy efficiency project at its Fayetteville, NC headquarters that should reduce its lighting costs by 65 percent and cut its overall electricity costs by almost 20 percent…
Pursuit Brand Equity Group Moves to Newmarket
Pursuit Brand Equity Group, a New England independent regional brand management and sales agency for apparel, footwear and accessory brands, announced it has relocated company headquarters to the downtown mills in Newmarket, N.H. Pursuit was previously he
Nike Partners to Scale Waterless Dyeing Technology
Nike Inc. has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide…
Sony Ericsson and Billabong Partner for Smartphones
Sony Ericsson announced an expanded global strategic alliance with Billabong. At the center of the partnership is the Xperia active Billabong Edition smartphones designed with extreme sports enthusiasts in mind…
Asics Extends Support Your Marathon to L.A.
Asics America, a partner of the 2012 Honda LA Marathon, has expanded its award-winning “Support Your Marathoner” program to the West Coast. Similar to the program offered at the 2011 ING New York City Marathon, it allows friends and family to send picture
Etnies Expands Its Environmental Efforts to Brazil in 2012
Etnies, a global action sports footwear brand, is expanding its Buy a Shoe, Plant a Tree project to help reverse Brazil's deforestation…
Ugg Congratulates Tom Brady
Ugg ran a full-page ad in the sports section of Monday’s Boston Globe congratulating New England Patriot's quarterback Tom Brady, the endorser of its men's collection, on guiding the Patriots to a Super Bowl run. It also posted a congratul
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