Vibram FiveFingers announced the launch of their new educational fitness resource portal. The section of their website contains educational tools and information for consumers looking to transition to barefoot fitness.
It also has valuable information on how to start a new exercise regime, or enhance a pre-existing one, for 2012. As a leader in the barefoot running movement, Vibram is dedicated to educating its consumers on the best practices for the minimalist fitness revolution.
“Our strong commitment to research and innovation, along with passionate consumer feedback, inspired our new educational section on the Vibram website,” says Tony Post, CEO of Vibram. “With the vital health benefits in utilizing a minimalist fitness routine, we felt a resource portal with informational articles, tools and videos for consumers is a key way to inform those already started, and for new users looking to transition.” Following a proprietary study to better understand consumer motivation behind implementing minimalist fitness practices, the company developed several resources, including a series of short fitness videos featuring Vibram's Lead Fitness Advisor, Stacey Lei Krauss.
The new tools, which are currently available, are the first of several in a series of new content with topics and insights in to the revolutionary barefoot fitness category.
