Ugg ran a full-page ad in the sports section of Monday's Boston Globe
congratulating New England Patriot's quarterback Tom Brady, the endorser
of its men's collection, on guiding the Patriots to a Super Bowl run.
It also posted a congratulatory note on the Ugg website that read, “To a
leader both on and off the field we congratulate Tom Brady on an
outstanding season.”
In addition, digital banners also on WSJ.com, Boston.com and ESPN.com/boston.
Taking
advantage of its sponsorship deal with Tom Brady, Ugg Australia has
previously gifted the New England Patriots and New York Giants with the
Ugg Stoneman boot prior to Super Bowl XLVI, UGG. Additionally, Ugg
provided product to on-air ESPN personalities, guests of Late Night with
Jimmy Fallon, as well as radio personalities broadcasting from outside
the stadium.
Ugg also created a unique and exclusive experience Ugg Lounge at NFL Honors Awards that served as a destination for VIPS
& Players attending the Honors event on the Saturday evening before
the big game. NFL Players and VIPS were given the chance to experience
Ugg for Men in the lounge and see key styles of the season.
In the past year, the brand has introduced Ugg for Men with
quarterback Tom Brady and Ugg Collection, the brand’s first venture
into high fashion footwear and handbags, all handcrafted in Italy. Ugg
said in its statement that the Brady partnership had resulted in
“generated remarkable numbers” for the Ugg for Men line.
“Working with Tom has been a wonderful experience for the company and
the Ugg brand. For us, he is the embodiment of what Ugg for Men
represents,” said Connie X. Rishwain, president of Ugg Australia. “To a
leader both on and off the field, everyone at Ugg Australia
congratulates Tom Brady on an outstanding season.”
