Pursuit Brand Equity Group, a New England independent regional brand management and sales agency for apparel, footwear and accessory brands, announced it has relocated company headquarters to the downtown mills in Newmarket, N.H. Pursuit was previously headquartered in Plymouth, N.H.
The Newmarket Mills is a large-scale historic preservation, commercial and residential repurposing project.
Pursuit's headquarters occupy approximately 1,400 square feet of space combining a centralized office and showroom with individually merchandised presentations of the footwear, apparel and accessory brands Pursuit represents. The firm currently counts Vibram FiveFingers, Patagonia Footwear, Sugoi Performance Apparel, Suunto, SOLE Insoles and Injinji Performance Toe Socks as brand partners.
“We're really excited to elevate the presence and representation of our brands,” said Jonathan Vinet, Pursuit co-founder. “We're fortunate to share a great environment with other like-minded companies and look forward to hosting dealer camps and outings. Now we can kayak, trail run, fly-fish and cycle right from the office.”
Located on the Lamprey River, which flows to Great Bay, the location provides immediate access to numerous recreational opportunities.
“It's been a goal to centralize our operations for some time,” said Adam Casey, Pursuit co-founder. “We're looking forward to providing our dealers and vendors with the best resources available to support and serve our partnerships with optimized communication, organization and business infrastructure.”
Pursuit joins other businesses in the mill that also support healthy outdoor lifestyles including BaileyWorks, Independent Fabrication Inc., New England Footwear, GoLite Footwear brands, Cragghoppers and Loco Sports. The circa 1860s mill, was one of the original buildings occupied by the Timberland Boot Company.
