Asics America Corporation, a partner of the 2012 Honda LA Marathon,
has expanded its award-winning “Support Your Marathoner” program to the West
Coast. Similar to the program offered at the 2011 ING New York City
Marathon, it allows friends and family to send pictures, texts, and video
messages of support to the marathon runner of their choice on race day.

Utilizing innovative technology, motivational messages can be delivered
directly to an individual runner, precisely as they run past one of two
giant video screens placed in various locations on the race course. Friends
and family are encouraged to visit to upload

Social media will deliver additional moments of inspiration to runners,
ensuring that no marathoner has to finish the race alone. The enhanced
program now links the website ( to the
runner's personal Facebook page allowing them to share requests for support
with their entire online network. Additionally, every time a message of
support is uploaded, the runner's entire Facebook community is alerted, and
encouraged to upload more messages.

The Support Your Marathoner website also
gives runners their own personalized support gallery of messages, pictures
and videos to have after the race.

“We have a strong commitment to the athletes that make the courageous and
life-changing decision to run a marathon,” says Asics  Vice President of
Marketing Erik Forsell. “Each runner has to dig deep to get through those
grueling 26.2 miles, and we believe nothing is more motivating than the
support of family and friends. We have seen firsthand the difference
Support Your Marathoner can make in getting someone to the finish line, and
we are proud to bring it to the Honda LA Marathon.”

The Support Your Marathoner website ( is live
now, and will be supported by email blasts from the Honda LA Marathon and Asics own growing social media community. Fans can follow the tweets and
create their own with #ASICSrunsLA.

It's not too late to register and train for the 2012 Honda LA Marathon with Asics' exclusive six-week training schedule by Coach Andrew Kastor.

information and to register visit and