Online retail spending reached $49.7 billion for the fourth quarter, up 14 percent versus year ago, according to comScore, Inc.

 

This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010.






 

















































































Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.


Quarter

E-Commerce Spending ($ Millions)

Y/Y Percent Change


Q1 2007


$27,970


17%


Q2 2007


$27,176


23%


Q3 2007


$28,441


23%


Q4 2007


$39,132


19%


Q1 2008


$31,178


11%


Q2 2008


$30,581


13%


Q3 2008


$30,274


6%


Q4 2008


$38,071


-3%


Q1 2009


$31,031


0%


Q2 2009


$30,169


-1%


Q3 2009


$29,552


-2%


Q4 2009


$39,045


3%


Q1 2010


$33,984


10%


Q2 2010


$32,942


9%


Q3 2010


$32,133


9%


Q4 2010


$43,432


11%


Q1 2011


$38,002


12%


Q2 2011


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