SGB Update Sportsmans
Yakima Expands Cycling Sponsorships
Yakima is expanding its sponsorship of cycling under its new owners, starting with the Tour of California May 16 – 23, 2010. The company will maintain its support of Bikes Belong, the International Mountain Bike Association, including the IMBA World Summi
Federal Study Shows Obesity Rising Much Faster Among Girls
The percentage of obese girls in the United States increased more than twice as much as the percentage of obese boys from 2003 to 2007, according to a study released Monday by researchers at the Health Resources and Services Administration (HRSA)…
Cabela’s Reports Q1 Earnings Up 58%; Direct Segment Boosts Sales
Cabela's Incorporated reported total revenue for the quarter of 2010, adjusted for divestitures, increased 5.1% to $559.6 million; retail store revenue decreased 1.5% to $271.3 million; direct revenue increased 2.1% to $222.7 million; and comparable
Hanesbrands Inc. Develops Aerogel Insulated “Supersuit”
Mountaineer Jamie Clarke and Hanesbrands Inc. research and development director Mike Abbott develop Champion Supersuit made with aerogel, an insulator made from silicon modified to contain microscopic pockets of air…
New Balance to Sponsor OneAmerica 500 Mini-Marathon
New Balance announced an official multi-year partnership with the 500 Festival. New Balance will serve as the official footwear and technical apparel sponsor of the OneAmerica 500 Festival Mini-Marathon, the nation's largest half-marathon, and the Fi
Boathouse Introduces Summer League Shorts
Boathouse Sports unveiled its new fully sublimated “Summer League” shorts with pockets. Boathouse will offer the “Summer League” shorts with a swoop side panel that can be also be sublimated using a solid color or a teams own design…
Bass Pro Shops to Open Location in Harlingen, TX
Bass Pro plans to open a 130,000- to 150,000-square-foot store in Harlingen, TX. The store opening is tentatively scheduled for late 2011…
Desmarais Named President of NASGW
Michael Brown, NASGW Chairman of the Board and President of Camfour, Inc. said the board has chosen Maurice (Moe) Desmarais to become the organization's new president. Desmarais, who has over 25 years experience in trade association management, takes
Ruger Names New Board Chairman
Sturm, Ruger & Company, Inc. has appointed C. Michael Jacobi as the Chairman of its Board of Directors. Jacobi replaces former Chairman of the Board Vice Admiral James E. Service, U.S. Navy (ret.) who will remain on the Board as its Chairman Emeritus…
Supermodel Poses Nude for Reebok EasyTone Ad
Supermodel Helena Christensen appears nude except for her footwear in a campaign for Reebok's new EasyTone trainers…
Johnson Health Tech Q1 Sales Increase 28%
Johnson Health Tech, Inc., manufacturer of Matrix Fitness, Vision Fitness, Horizon Fitness and LIVESTRONG fitness equipment, saw first-quarter sales grow 28% overall with all channels experiencing positive growth within the company's sporting goods a
Firearms Industry Eyes 45% Economic Boost
At a Capitol Hill breakfast briefing last week, the National Shooting Sports Foundation (NSSF) released a newly commissioned report detailing the significant economic impact the firearms and ammunition industry has on the nation's and each state'
Osprey Hires Bike Sales Manager
Osprey Packs appointed Patrick Piller as bike sales manager, a new position. Previously, Piller has served in several leadership positions in the industry, including sales manager for Tifosi Optics, brand manager for Light & Motion Bike Lighting Systems,
UnitedHealth to Pay YMCAs that Offer Diabetes Prevention Program
In this first of its kind collaboration, UnitedHealth Group will reimburse YMCAs offering the YMCA’s Diabetes Prevention Program. YMCAs will receive reimbursement for each participant who is referred through the Alliance, with performance-based metr
Nike Sued Over Milk-Crate Design
Streetwear maker Milkcrate Athletics Inc. has sued Nike Inc. because its LeBron V footwear is “confusingly similar” to its own. The lawsuit notes that Milkcrate uses a milk crate as its logo, while Nike's Zoom LeBron Soldier II has a milk-crate patte
