J.C. Penney’s Comps Dip 1.9 Percent

September 1, 2011
SGB Update

J. C. Penney Company, Inc. reported that its comparable store sales for the four-week period ended Aug. 27, 2011, decreased 1.9 percent compared to a 2.3 percent increase in the same period last year. As expected, the Back-to-School selling season started later again this year, with sales trends improving throughout the month.

However, the Company's sales during the last week of August were negatively impacted by the significant disruption in the northeast and southeast regions of the country caused by Hurricane Irene. Total Company sales decreased 4.5 percent for the month.

Overall, men's apparel and women's accessories were the top performing merchandise divisions this month, while the southwest and southeast were the best performing geographic regions in August. The Company also announced the expansion of its exclusive attractions, Sephora inside jcpenney and MNG by Mango, bringing the total number of locations to 297 and 500, respectively.























































































































Preliminary August Sales Summary

($ in millions)















Total Company Sales

% Increase/(Decrease)


for period ended

Total Sales

Comp Stores




Aug. 27,

Aug. 28,










2011

2010

2011

2010

  2011

2010














4 Weeks

 $      1,374

$      1,439

(4.5)



0.8

(1.9)



2.3














30 Weeks

 $      9,223

$      9,306

(0.9)



0.6

2.0



1.4


J.C. Penney’s Comps Dip 1.9%

November 4, 2010
SGB Update

J. C. Penney Co., Inc. reported its comparable store sales decreased 1.9% for the four-week period ended Oct. 30, 2010. Geographically, the company's best performing regions were the northeast and southwest regions, as compared to the central and northwest regions where unseasonably warm temperatures impacted sales, especially in certain apparel categories such as sweaters and outerwear.

Sales of non-weather sensitive merchandise, such as fashion jewelry, luggage and housewares, as well as beauty products through Sephora inside JCPenney, continued their positive sales trend for the month. Overall, shoes and men's apparel were the top performing divisions. In addition, sales of Liz Claiborne merchandise continue to perform very well, ahead of expectations, attracting new customers to JCPenney, the only department store to carry the iconic brand.

Preliminary October Sales Summary
($ in millions)

Preliminary October Sales Summary

($ in millions)


 
 
 
 
 

 
 
 
 
 
 





Total Company Sales


% Increase/(Decrease)




for period ended


Total Sales
 
 
Comp Stores




Oct. 30,


Oct. 31,



 
 




 
 




2010

2009

2010


2009


2010


2009



















 
4 Weeks


$
1,270


$
1,313


(3.3
)


(3.5
)


(1.9
)


(4.5
)



















 
13 Weeks


$
4,188


$
4,179


0.2



(3.2
)


1.9



(4.6
)



















 
39 Weeks


$
12,056


$
12,006


0.4



(5.7
)


1.5



(7.2
)


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